The first study to perform actual brain imaging (fMRI) on subjects currently experiencing ASMR tingles (as opposed to individuals who were merely able to experience the phenomenon) was published in BioImpacts in September 2018. Subjects viewed several ASMR videos with a screen and headphones while inside the MRI scanner. The study found a significant difference in brain activation between time periods when the subject reported tingling (communicated by pressing a button), as compared to time periods when they were watching a video but not reporting tingling (communicated by pressing a different button, to control for brain activation effects caused by merely pressing a button). They concluded that "the brain regions found most active during the tingling sensations were the nucleus accumbens, mPFC, insula and secondary somatosensory cortex", and suggested that these were similar to "activation of brain regions previously observed during experiences like social bonding and musical frisson".
The study is still ongoing, and results have not yet been published. But for his part, Richard has been developing a theory of what ASMR is and why it exists. His theory isn't exactly scientific, but it is beautiful: He notes that the quality that underlies almost all ASMR videos is what’s been called a “tranquil, womb-like intimacy.” That is, ASMRtists speak softly into the ears of headphone-wearing viewers, gently coaxing them to sleep by way of assiduous personal attention, comforting words, smiles and simulated stroking. At its most essential level, Richard believes, all the intimacy channeled through towel foldings and whispered affection is about triggering the felt experience of being loved.
“The strongest type of tingle…feels like sparkles or little fireworks going off,” she says. “The strongest one would give you the feeling of being exhausted, pleasantly tired, satisfied almost you want to say. Then there are much less strong tingles, and they feel just pleasant. Almost like sand is being poured down your spine. [Or] like when you get the funny elbow, when you hit it and it feels like it just goes off everywhere.”
“Our research studies consistently show that ASMR is a relaxing, calming sensation that increases feelings of social connectedness,” Giulia Poerio (a co-author of the study), told Newsweek. “Importantly, we found that ASMR videos produce significant reductions in heart rate in people who experience ASMR. So we now have more objective evidence of the idea that ASMR is relaxing. It’s not just people telling us that ASMR makes them feel relaxed—their physiology is telling us the same thing too.”
It now drives an entire industry on YouTube, where video artists rack up millions of views filming an array of audio and visual triggers for their viewers: They whisper, tap their fingers, flip through pages of a book, play with slime, slurp up noodles, make “mouth sounds” and even role-play scenarios like a spa visit or a doctor’s appointment — anything to evoke the sensation.
There are deeper meanings to "bliss". As more and more people mature, process their emotions and connect with others and their true purposes, "bliss" will happen between more and more people. Basically it's asexual, a bit pleasurable but more importantly it wakes up more areas of the brain/body-complex. People processing this need to activate their bodies more in other to balance the maturing mind/spirit-aspects of their being ("grounding"), and the physical activity may also help with backpains. The tendency of such people is to be a bit too seclusive, so need to remember to assert oneself more as well.
ASMR can vary from person to person because it’s all about perception, licensed clinical psychologist John Mayer, Ph.D., author of Family Fit: Find Your Balance in Life, tells SELF. “We all perceive experience in a different way even though it is the same experience,” he explains. For example, while one person may find the sound of someone typing comforting (if, say, they had a parent who worked on a computer at home), others may associate the sound with office work and become more stressed when they hear it.
I find that I get a lot of comments and messages about using ASMR for anxiety, depression, and more. I can totally relate with that, and ASMR is an awesome outlet for those things. However, if you’re interested, above is a link to a website with real, professional & licensed counselors. You can type to them, or call them! It’s actually a really cool service and I use it personally. It costs as low as $35 a week, and you don’t have to leave your house to use it. :)
Imaging subjects' brains with fMRI as they reported experiencing ASMR tingles suggests support for this hypothesis, because brain areas such as the medial prefrontal cortex (associated with social behaviors including grooming), and the secondary somatosensory cortex (associated with sensation of touch) were activated more strongly during tingle periods than control periods.
“I just tried it because I thought it would help out my channel and it did, yeah,” Kelly says of her honeycomb video. When she started her channel in March 2018, Kelly made more traditional YouTube videos – filming herself applying make-up and eating different foreign snacks. “It was exciting,” she says of going viral, “because I was like, this could actually be my dream, I’ve always wanted a lot of subscribers.”
You have no idea how happy I was when I found out what ASMR was. I have had the trigger since I was a child and just like this says, I never understood what it was but I liked it. But sometimes bothering me. Like, if I need to focus in school while a teacher is trying to help me, but the sound of them flipping the pages in a book makes me sleepy and lose focus. And when I haven’t had enough sleep I seem to get the trigger from almost everything…
^ Smith, Stephen; Fredborg, Beverley Katherine; Kornelsen, Jennifer (14 August 2015). "An examination of the default mode network in individuals with autonomous sensory meridian response (ASMR)". Social Neuroscience. 12 (4): 361–365. doi:10.1080/17470919.2016.1188851. PMID 27196787. In the current study, the default mode network (DMN) of 11 individuals with ASMR was contrasted to that of 11 matched controls.
I’m slightly late to the asmr party – only just found out about it – and am still in disbelief.. Like a lot of people on here I’ve had it since childhood and thought I was the only person in the world who had it! Most intensely with dentists (talking to their assistants), school nurse inspections and air hostess safety demonstrations – the obvious ones let’s say – but also to a lesser degree with nature documentaries from the 1970s (British Columbia Forest documentaries) and the Open University (in the UK) course module videos, also from the 70s. Both of which featured fairly spaced out electronic music and softly spoken boffins..
There are two ways that people can experience ASMR. You can experience it through simple meditation or just thinking about a scene or sound that pleases you. Or you can experience it through watching a video or listening to a recording. As for the mechanisms at work behind ASMR, nobody is quite sure why some people react the way that they do. It could be that the videos remind you of your childhood (perhaps, for example, you watched your mom do the same action as a kid, so it’s comforting) or that the simple sounds lull you into a relaxed state. Ready to give ASMR a try? Find some videos on the YouTube channel for GentleWhispering, ASMR University, and ASMRlab.
“I don’t think enough is done,” Fleck says. “This little girl was wearing sweatshirts with her school’s name on them, you have the danger of being doxxed, people finding out where you are.” Thankfully, Fleck feels the ASMR community look out for each other. “It’s just a little difficult because other than reaching out to get YouTube to do something, we’re kind of powerless.”
Emotionally, Kelly and Daniel seem equipped to deal with this backlash (Aoki Hunnicutt remains blissfully unaware of any negativity, and also much else about YouTube fame – at one point during our interview, she asks with concern, “Mummy, I thought we were going to do an interview?”). Yet while they are fine with their fame, it may trouble the young stars to lose it.
Kelly knows that she inspires other kids to take up ASMR – children at school ask for advice on how to make popular YouTube videos. At one football game recently, kids swamped Kelly for photos. “It was like… crazy,” Kelly whispers dramatically. “I went with friends and we walked past this group of cheerleaders and they all got quiet. They came up one after another and were like, ‘Let’s take a picture.’”
Smithsonian: "How Researchers Are Beginning to Gently Probe the Science Behind ASMR" — "The burgeoning Internet phenomenon was so new, it didn’t even have a name. It was so strange and hard to describe that many people felt creepy trying. It resided at the outer edge of respectability: a growing collection of YouTube videos featuring people doing quiet, methodical activities like whispering, turning magazine pages and tapping their fingers. Some viewers reported that these videos could elicit the most pleasurable sensations: a tingling feeling at the scalp and spine, coupled with euphoria and an almost trance-like relaxation.
While the Ephemeral Rift YouTube channel features conventional relaxing videos like trees rusting in the wind or someone shuffling wooden blocks, Paul also experiments by playing characters like Dr. Lampert Schade, a psychiatrist with a lampshade on his head, and Corvus Clemmons, a plague doctor who wears a bird-like steampunk mask. All the videos feature soft soothing sounds and no sudden movements.
Having had enough not so good conditions (bipolar, ADD, panic attacks), it feels so good to have this one! Since ASMR seems to be triggered by so many things, I'm with the people who get tingly responses from certain types of touch (massage, scalp massage) and certain sounds (put me on on a boat or train and I'm in happyland). Strangely, whispering, tapping, folding laundry have no effect at all or are even annoying. Have also bought a few hypnosis CDs and they actually irritate the crap out of me and I hate guided meditation! But soft speaking voices are my main non-physical trigger. If I listen to certain presenters on Radio National Australia, This American Life etc, I can't drive because it's too hypnotic. Very blissful though :). For those who have the condition, you'll find your trigger even if it's not in the top 5.
Replies to this post indicated that a significant number of other people had experienced the sensation which "okaywhatever" described - also in response to witnessing mundane events. The interchanges precipitated the formation of a number of web-based locations intended to facilitate further discussion and analysis of the phenomenon for which there were plentiful anecdotal accounts, yet no consensus-agreed name nor any scientific data or explanation.