Payton is part of an ASMR wave that is attracting millions of viewers to videos that are intentionally designed to trigger the tingles. They feature people whispering into microphones, carving or crushing soap, and giving personal makeovers. In less than 10 years since the term was coined, oddly satisfying ASMR content has gone from a fringe concept on message boards to a global internet phenomenon.
The most popular source of stimuli reported by subjects to be effective in triggering ASMR is video. Videos reported being effective in triggering ASMR fall into two categories, identified and named by the community as 'Intentional' and 'Unintentional'. Intentional media is created by those known within the community as 'ASMRtists' with the purpose of triggering ASMR in viewers and listeners. Unintentional media is that made for other purposes, often before attention was drawn to the phenomenon in 2007, but which some subjects discover to be effective in triggering ASMR. One early unintentional example is the Art Bears song 'The Bath of Stars.' Another example of unintentional media several journalists have noted is of famed painter Bob Ross. In episodes of his popular television series The Joy of Painting both broadcast and on YouTube, his soft, gentle speaking mannerisms and the sound of him painting and his tools trigger the effect on many of his viewers. The work of stop-motion filmmaker PES is also often noted.
Overall, the research “suggests there are emotional and physiological benefits” to watching ASMR for those who experience it, says Poerio. However there is still no hard data on how many people actually experience the sensation. Because previous studies have relied on volunteers rather than representative samples of the general population, she says, the studies can't say how common—or rare—ASMR truly is.
Allen verified in a 2016 interview that she purposely selected these terms because they were more objective, comfortable, and clinical than alternative terms for the sensation. Allen explained she selected the word meridian to replace the word orgasm due to its meaning of point or period of greatest prosperity.[clarification needed]