According to YouTube estimates, there are more than 45 million ASMR videos uploaded to the site, and, over the past year, there has been a marked increase in children making ASMR-related videos. Richard hypothesises that our brain is probably more receptive to an unknown child than a strange adult, making it easier for some individuals to be relaxed by ASMR videos featuring children.
Have you ever felt a static-like or tingling sensation on the top of your head when someone brushes your hair or whispers to you? The feeling may travel down your arms and your spine, and it likely makes you feel very relaxed. Some call it a “sparkly” feeling, and it might happen when you hear someone crinkle a piece of paper or when someone traces a word on your back.
Try out a few of the most popular ASMRists (as they're known) on YouTube, like Ilse of TheWaterWhispers, Maria of GentleWhispering, or Taylor of ASMR Darling. Each of these channels covers a range of triggers and, while some videos last upwards of 30 minutes, most ASMR enthusiasts report tingling after only a few minutes of concentrating on the sounds.
I get it when I think really inspiring thoughts. And it’ll be a huuuuuge burst if it has anything to do with a metaphysical realization. Mostly I just get it with music, through inspiring lyrics, or cultural sounds. I feel that ASMR helps re-wire the neurons in your brain to let go of negative associations. Like a roadblock of realization just got pulled away, and your perception on something shifts; thanks Ganesha. I believe your mind does it to stimulate more empathy, and it’s the result of ideas connecting.
I can trigger my ASMR at any time and it helps me gather my thoughts and calm down easily. It is weird to do, I have just recently found out about it and I was really strange knowing that not everyone could just do it anytime, sometimes or not at all so this is so strange before I found this out I thought I was just giving my self goosebumps just without the bumps so those are my feelings I just had to get out of my system.
There are hundreds, if not thousands more of these videos out there. In researching this, what emerged what the picture of an addict who will stop at nothing crunchy, slurpy, or sticky to get his or her nervous fix. At the same time, the videos are oddly soothing—especially as all of these people throw propriety out the door and eat not only with their mouths open, but with microphones practically inside their mouths. To hell with convention, they seem to say. I'm going to whisper at you like a cartoon villain as I rhythmically inhale a plate of spaghetti up-close, gonzo-porn style. It's refreshing, if thoroughly and unambiguously disgusting.
I just went through all the videos on this page, and it seems I only respond to female voices. The other videos of scratching and stuff, didn’t do anything for me. Now that I think about it, I don’t get ticklish if I sit next to another guy. Even the music I listen to tend to be all female vocalists. I’m not a sexist, but I guess being a guy, I respond to higher-pitched female voices. At night, I hit the Japanese radio stations on my phone looking for female DJs and if I catch one talking, I close my eyes, and I’m sleeping before I can count to 20.
While most girls her age earned their pocket money babysitting the neighbours’ kids, Kelly spent that summer in her bedroom filming 50 custom-made ASMR videos. She would receive daily email requests for bespoke videos, shoot the footage, receive the money over PayPal (ten minutes cost $50, whereas for $30 (about £23) you’d get a five-minute clip) and upload the video to her YouTube channel, Life with Mak.
According to Setz, this citation generally alludes to the effectiveness of the human voice and soft or whispered vocal sounds specifically as a trigger of ASMR for many of those who experience it, as demonstrated by the responsive comments posted to YouTube videos that depict someone speaking softly or whispering, typically directly to camera.
Some of the bigger names in the field, such as GentleWhispering, TheOneLillium, ASMRrequests and EphemeralRift go to almost comical lengths to create the right atmosphere in each video. Because expertise and demonstration of knowledge in a field can be triggers in and of themselves, you'll often see ASMR videos for which these guys have put in a lot of prior study and preparation.
Generally speaking, ASMR content creators are essentially self taught YouTubers who have experienced this feeling all of their lives just like the viewers. Those that have been creating content for many years have literally been developing these techniques since they started. Working with the early childhood memories of triggers, adapting these for a video setting, trying out new ideas, developing those seen done by fellow content creators, viewer suggestions and feedback. Personally it’s been an interesting journey with trials, errors and successes to develop the skills I have now and there is still a way to go with more ideas to explore. Not just in video format but live and in person sessions.
Let’s clarify something right off the bat: medically, it is not recommended that you eat chalk. According to the U.S. National Library of Medicine, swallowing large quantities of chalk can cause abdominal pain, constipation, diarrhea, nausea, and vomiting, and also shortness of breath and coughing. Eating chalk should not kill you, because it’s not toxic, but it’s not safe.
Okay, science may never explain the shoe thing. But scroll through these lists, and the array of triggers is largely consistent: classical music, haircuts, movie trailers, Bob Ross, more Bob Ross, lots of Bob Ross, the painter best known for his popular instructional videos. Forget the bucolic landscapes; these Ross fans are fixated on his calming baritone and the rustle of his brush on the canvas.
It now drives an entire industry on YouTube, where video artists rack up millions of views filming an array of audio and visual triggers for their viewers: They whisper, tap their fingers, flip through pages of a book, play with slime, slurp up noodles, make “mouth sounds” and even role-play scenarios like a spa visit or a doctor’s appointment — anything to evoke the sensation.
The least sexual and most Spiritual ASMR I’ve ever had was when I was traveling in the Holy Land, and a man trained as a Jewish Cantor (http://www.myjewishlearning.com/article/what-is-a-cantor/) recited/sang a prayer in a Baha’i Temple. My entire body throbbed with the sound that poured out of that man’s soul My skin felt so tight I could have been a clothing size smaller, the tingles of deep joy coursed in whirls under my skin, my blood pounding through my veins. If you’ve ever watched videos of sand on top of speakers… it felt like that man’s voice was having that effect on my body, changing the very cell structure, just with the sound of his chanting. It was amazing. It was incredibly intense. And definitely spiritual.
It seems at the moment that the answer is no. Not everybody reports experiencing this sensation. Most people discover it by accident in their childhood, however some adults experience it for the first time. If you haven’t experienced ASMR before, it might just be that you haven’t found your personal triggers yet. Check out our article detailing the common triggers to see if any of them do it for you.
Interesting… wait… is… a type of ASMR when you get goosebumps and it feels amazing- it’s one of the best feelings I know- to have someone rub their fingers or drag them lightly across your armor the back of your neck? Because ever since I was a child I have loved that feeling (I always annoyed my mother getting her to do it XD) and I sometimes do it to myself, which doesn’t work as well because it’s me doing it, but still feels good.
Over the past few years, videos like this have exploded in popularity on the platform. Millions are tuning in to watch strangers whisper into their microphones, tap their fingernails, fold napkins, or roleplay as a comforting nurse—all to help viewers experience a tingling, relaxing feeling known as autonomous sensory meridian response, or ASMR. It may seem bizarre and uncomfortably intimate and maybe even a little creepy the first time you watch an ASMR video, but the creators behind these videos have a truly benevolent intent: to help their views relax, fall asleep, and find relief from the stress of their everyday lives.
Marketers and advertisers know that trust is important for building brand loyalty. Perhaps that’s why some companies have created ASMR commercials for major food and beverage brands, including Dove Chocolate, Kentucky Fried Chicken and Ritz Crackers. Last year, Pepsi created an eight-second video that highlights the fizziness of its soda. The company posted it on Instagram with the text: “The sound of effervescence has us feeling pretty chill… #ASMR (Turn the sound on!).”
I’m glad that it’s at least showing up for you occasionally. It certainly seems to affect people differently and it’s an incredibly strange, though wonderful, phenomenon. I don’t pretend to understand it fully myself, and haven’t done research on it other than to check if it’s harmful, which from what I’ve seen doesn’t seem to be an issue. My reactions seem to have gotten more intense lately, sometimes to the point of having to pause the video for a short while in order to calm it down a bit.
I can trigger it at will, whenever I want with any kind of intensity as I please. I can concentrate the sensation in any place of my body, say tip of a single finger or my whole body. But, I want to know, is it wrong to abuse it? Or is it good? What can happen if I continue using it? By the way, I don’t need external stimuli to activate it, just the desire to do it, it’s like moving your hand.
I've been aware of the ASMR feeling since about always, but I really thought it was something everyone got. As common as breathing, so it never occurred to me to speak about it until recently when I gave my sister a few links that made me feel these triggers and she felt nothing or was even greatly annoyed... then I came across reading about it and realized, not all people get it. (They're totally missing it, I like it a lot!)
I forgot to mention and may be interesting to people curious about such effects. One "mantra" or intention that I have assimilated in silence and often keep repeating softly inside is "Bless All Beings". There's a famous Sanskrit mantra that basically says the same, but English also works, and may work better for Westerners as intentions need to have meaning, not just repeating syllabuses without understanding or intention.
The most popular source of stimuli reported by subjects to be effective in triggering ASMR is video. Videos reported being effective in triggering ASMR fall into two categories, identified and named by the community as 'Intentional' and 'Unintentional'. Intentional media is created by those known within the community as 'ASMRtists' with the purpose of triggering ASMR in viewers and listeners. Unintentional media is that made for other purposes, often before attention was drawn to the phenomenon in 2007, but which some subjects discover to be effective in triggering ASMR. One early unintentional example is the Art Bears song 'The Bath of Stars.' Another example of unintentional media several journalists have noted is of famed painter Bob Ross. In episodes of his popular television series The Joy of Painting both broadcast and on YouTube, his soft, gentle speaking mannerisms and the sound of him painting and his tools trigger the effect on many of his viewers. The work of stop-motion filmmaker PES is also often noted.