A: I’ve been watching ASMR for about eight years. I was a horrible sleeper and could never go to bed, so I was just always watching YouTube on my phone. I stumbled on one of the videos, and I literally never stopped watching. When I was a film major, I was always into YouTube; I loved the internet culture; I loved everything about ASMR. I was so familiar with the community and who was in it and the little nuances. I was like, “If I’m going to start a YouTube channel, I think I would do ASMR.” I didn’t think anyone would like what I had to offer, but I knew I wanted to take it seriously.
Emotionally, Kelly and Daniel seem equipped to deal with this backlash (Aoki Hunnicutt remains blissfully unaware of any negativity, and also much else about YouTube fame – at one point during our interview, she asks with concern, “Mummy, I thought we were going to do an interview?”). Yet while they are fine with their fame, it may trouble the young stars to lose it.
The content creators are almost exclusively women, and while a large number of them post captions in Russian, there are women from all around the world posting videos of themselves chewing and swallowing chalk. And it’s not a small genre. The #chalkeating tag on Instagram has over 71,000 posts to date, and similarly, the #chalkasmr tag has over 34,000 posts.
Not everyone is fortunate enough to experience the tingling though. It’s like meditation — for some it works and for others it doesn’t, but the soft-spoken videos can help calm the anxious parts of the brain. Finding your own personal trigger could also help. Some common triggers are whispering, scratching and tapping, blowing, pages turning, concentration on a task, touching the head and Bob Ross.
On June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it featured the teen chewing fistfuls of pure honeycomb directly in front of a microphone for 16 minutes. In the following months, it was viewed 12 million times. By October, Kelly had reached one million YouTube subscribers.
From the tongue-clicks of Janelle Monae’s ‘Make Me To Feel’ to the crunchy bite of an apple that punctuates Superorganism’s ‘Something For Your M.I.N.D’ (surely the quintessential ASMR song?), via actual Macca munching carrots on The Beach Boys’ ‘Vegetables’ and the general click-fest that is the Soulwax remix of Metronomy’s ‘Love Letters’, step this way to ASMR nirvana.
I’m so glad this has a name and there are more people out there with it!! I thought it was only me haha. Also this weird thing happens to me where in real life and on tv or whatever, when I see someone who I find fairly attractive starts comforting another person and trying to help them with something I get this weird tingly and bubbly feeling in my stomach and in my brain. I know the stomach region isn’t typically classified as being affected by asmr but I don’t know what else to classify that feeling I get. It’s weird.
And part of the reason it is seemingly addictive is that it causes your brain to release endorphins (feel good hormone) in an easy and effective manner. Doing that regularly can cause you to crave more. So far it seems harmless, I never heard of someone who has issues because of it. And the research done seems to say it is harmless. But it is just a good feeling induced through sound rather than a substance so you seek more of it. Just enjoy it for all those who cannot
I can do it without triggers. I didn’t really know what it was until today. I guess I just assumed everyone could do it. I just relax my neck and shoulders, and take shallow breaths and then feel tingles all through my head and body. I’ve been doing it all day today. Especially when I think about someone taking care of me or thinking about me. Like I said I didn’t even know this was a thing until today, so maybe I’m way off lol.
Because ASMR is such an individualistic experience, different triggers affect some people more than others. Not everyone experiences ASMR to the same intensity and the effects can differ from person to person. However, ASMR is most commonly described as a pleasurable "tingling" sensation that begins in your scalp and creeps its way down your neck and your back, sometimes spreading out to the limbs. Others describe it as "goosebumps on the brain" and "warm chills," a shivering feeling you might get if someone was gently tracing their finger down your spine. Some say it's like the pins and needles sensation when your foot falls asleep, but pleasurable instead of painful. These tingles are always accompanied by an overwhelming feeling of peaceful relaxation and euphoria; many people report feeling their anxiety slip away, and they often fall asleep afterword.
YouTube banned Makenna’s channel for three days in November but reinstated it after discussions with the family. The company’s delayed decision against its largest child ASMRtist leaves questions about whether the phenomenon can be adequately monitored. Videos featuring the sexualisation of minors are banned by the site, and ASMR “mouth sound” videos now fall within this remit. Yet at the time of writing, a search for “child ASMR mouth sounds” on YouTube brings up hundreds of videos with a disturbing number of views.
ASMR is described as a pleasurable tingling that begins in the head and scalp, shimmies down the spine and relaxes the entire body. Maria — she asked that her last name be withheld for safety reasons; her videos have sometimes attracted unwanted attention — experiences ASMR, and her YouTube channel, GentleWhispering, melds her personal tingle-triggers with others suggested by her fans. The resulting videos have drawn more than 87 million views, making Maria the premier celebrity of a controversial but increasingly recognized phenomenon.
“We talked to her about how it’s good today but might be gone tomorrow,” Lacy says. With YouTube’s new, stricter regulations, child ASMRtists may be replaced by an as-yet-unknown breed of internet celebrity. Desireé Hunnicutt, for instance, is hoping that Aoki’s early start on YouTube will allow her to start a business. “I believe in Aoki figuring out what it is that she wants to do in life even early on and I hope it actually helps her,” she says.
“For me, something about when kids whisper, it’s, oh my god, it’s so relaxing,” says Desireé Hunnicutt, Aoki’s mother, who started watching ASMR videos in 2011. Hunnicutt says she was motivated to create the AMSR Toddler channel in order to help people. “I see comments where people are like, ‘Oh my goodness, I watch every night and it helps me fall asleep,’” she says. “To me that’s perfect, that’s what we’re trying to do.”
My main trigger is watching someone concentrating silently on a mundane task (writing, drawing, ironing, cleaning, doing a puzzle) and them not being aware that I am aware of what they are doing. I also find sometimes that having a haircut can produce the same sensation. I also find that the feeling can sometimes be accentuated by gently rubbing the back of my neck with something like a pen or the end of my glasses. I haven’t yet found a video that works as a trigger – it needs to be there for real and even then doesn’t and won’t happen “on demand”.
Finally I have a name to call this feeling I had since a child. The first time I can remember getting this sensation was in my teen years, it was like sparks where going off in the back of my brain that moved from the top back of the brain and traveled downwards. Such an incredible feeling better then Europa if you ask me. The only time this happens to me though is when I’m listening to music. It could be a verse or statement that opened my mind to realizing something or the beat that sets off my tigger. Mine asmr only lasts for a few seconds but it’s worth it. Anyone else has tiggers such as mine?
You’re at a Super Bowl party, heading to refill your plate with nachos, when you’re stopped by the sounds of Zoe Kravitz softly whispering into microphones and gently tapping her nails against a bottle of Michelob Ultra. You’re captivated, oddly relaxed and even feeling a little tingly. You, my friend, have just experienced ASMR — or autonomous sensory meridian response.
She made her first ASMR video in February 2011, filming herself as she leafed through a journal and played with seashells. The video logged just two views in a month, and Maria was so disappointed that she deleted it. A few months later, she tried again; this time, there were a few encouraging comments. She kept at it, and by the end of the year, she had 30,000 subscribers. Nearly three years later, she has more than 300,000.
i have only experienced ASMR very little. mines more physical. sounds dont really seem to trigger me. when i was in first grade we would have this exercise were we would outline a letter of the alphabet with are fingers on each others backs. the light touching sensation on my back would trigger me and i would sometimes fall asleep in class. on rare occasions it would trigger if someone did something for me like draw a picture for me. i never understood what it was in tell i found this web-sight describing what i felt. i am still looking for more triggers and wondering if any one else has had similar triggers.
It’s not like it even has to be that good, but if I get sudden understanding where I didn’t used to, it’s instant ASMR. For example, if I listen to a song for a long time in a foreign language, and later on read the lyrics while listening along, I start to understand what the singer is going for, and why they held certain notes longer etc, and that’s a trigger.
“If you can’t experience it you’re gonna either think it’s weird or you’re gonna think it’s creepy,” Hunnicutt says. Aoki – now playing with her toys in the corner of the room – thinks aloud. “IT’S NOT CREEPY!” she shouts emphatically (although it’s worth noting that with her childish rhotacism, it comes out as “cweepy”). Like many ASMRtists, she notes that these videos help people with insomnia, PTSD and stress. “I mean there’s always some weirdos in the world, but you can’t stop helping others just because there are those people.”
Unfortunately I fall asleep faster with “weird” personal attention asmr. Basically my playlist is comprised of me getting kidnapped by two different Yandere (anime trope), 3 different vampires, dating a pop idol, having a maid that cooked over 30 food items for 2 god damn people, working for an alchemist water spirit, getting murdered by a serial killer, some reiki ASMR, and one video with tapping. It is weird but it knocks me out.
“There is a bit of culinary seduction or sensualized seduction in those videos, and some of our minds go there because they are young females,” Richard said. “I would not label them erotic ASMR, which is much more blatant. These are food ASMR. ASMR inherently has a strong tone of intimacy, so there is an aspect of connectivity associated with ASMR that can overlap into things like sensuality or sexualization, but they are different.”
Four months after Novella's blog post, Tom Stafford, a lecturer in psychology and cognitive sciences at the University of Sheffield, was reported to have said that ASMR "might well be a real thing, but it's inherently difficult to research...something like this that you can't see or feel" and "doesn't happen for everyone". Stafford compared the current status of ASMR with development of attitudes toward synesthesia, which he said "for years...was a myth, then in the 1990s people came up with a reliable way of measuring it".
Austrian writer Clemens J. Setz suggests that a passage from the novel Mrs. Dalloway authored by Virginia Woolf and published in 1925, describes something distinctly comparable. In the passage from Mrs. Dalloway cited by Setz, a nursemaid speaks to the man who is her patient 'deeply, softly, like a mellow organ, but with a roughness in her voice like a grasshopper's, which rasped his spine deliciously and sent running up into his brain waves of sound'.