The content creators are almost exclusively women, and while a large number of them post captions in Russian, there are women from all around the world posting videos of themselves chewing and swallowing chalk. And it’s not a small genre. The #chalkeating tag on Instagram has over 71,000 posts to date, and similarly, the #chalkasmr tag has over 34,000 posts.
When your hungry or when your thristy, upon drinking or eating your brain feels allot better. When consuming it your brain triggers natural dopamine activations in the brain signaling a rewarding behavior. (note that this is done on a regular basis when using alcohol or drugs, where the drug invades the brain dopamine receptors thus requiring a higher dose of whatever the person took, to get the same experience.
Allen verified in a 2016 interview that she purposely selected these terms because they were more objective, comfortable, and clinical than alternative terms for the sensation. Allen explained she selected the word meridian to replace the word orgasm due to its meaning of point or period of greatest prosperity.[clarification needed]