For those who don't experience ASMR, it can be difficult to wrap your head around this "tingling" feeling and how something as simple as whispering or clicking could trigger it. But recent research has shown that ASMR is more than just a self-reported feeling—it can be measured physiologically. A 2018 study published in the journal PLOS One found that people who watched ASMR videos had a decreased heart rate in response, which can explain the intense feeling of relaxation many people report. Researchers also recorded higher levels of skin conductance in people experiencing ASMR, indicating arousal or excitement (likely due to the tingles).
The ASMR sensation is incredibly relaxing and the videos made on Youtube are to trigger that feeling. However since they began in 2009 their popularity has grown very quickly and a huge worldwide community alongside. Viewers describe how watching ASMR videos specifically have helped them to overcome insomnia, anxiety, PTSD and times of depression. As well as using them for general relaxation, pain management, focus meditation during childbirth, a means of falling asleep quickly and background sounds during the night or during study. Viewers find the content creator’s videos to be nurturing and comforting too. We’re also seeing more and more testimonies from parents with Autistic children who use the videos for sensory stimulation and those who simply like to enjoy cuddle time with their little ones whilst watching.
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A: I told my friends there was an ASMR commercial coming, and they thought it was funny. My friends are super supportive and tease me in a very sweet way. When it came on, they start screaming, “I’m tingling!” And everyone’s just screaming and like, “No way, this is crazy. I can’t believe this is on TV right now.” I had like 20 pairs of eyes turn and stare at me.
Among the category of intentional ASMR videos that simulate the provision of personal attention is a subcategory of those specifically depicting the "ASMRtist" providing clinical or medical services, including routine general medical examinations. The creators of these videos make no claims to the reality of what is depicted, and the viewer is intended to be aware that they are watching and listening to a simulation, performed by an actor. Nonetheless, many subjects attribute therapeutic outcomes to these and other categories of intentional ASMR videos, and there are voluminous anecdotal reports of their effectiveness in inducing sleep for those susceptible to insomnia, and assuaging a range of symptoms including those associated with depression, anxiety, and panic attacks.