I’ve always had this triggered by intense personal attention on either me or something I’ve done. In particular, having someone stare intently at something I’ve written or drawn on paper (or imagining/remembering that type of incident) triggers it very consistently. Intensely focused photography of myself or a body part (not sexual) also is very effective. I was recently watching a sporting event and noticing the camera tracking the athletes – just imagining how the athlete would feel with this non-stop camera attention was also a trigger. Dentists don’t really do it for me, but regular checkups with any sort of focused attention on any body part works. There’s something about the very concept of another person finding either me or my ideas/thoughts interesting enough to examine at length. A glance is just not enough. It’s kinda funny but this has triggered like a dozen times just while writing this comment out and thinking about these things!
Marketers and advertisers know that trust is important for building brand loyalty. Perhaps that’s why some companies have created ASMR commercials for major food and beverage brands, including Dove Chocolate, Kentucky Fried Chicken and Ritz Crackers. Last year, Pepsi created an eight-second video that highlights the fizziness of its soda. The company posted it on Instagram with the text: “The sound of effervescence has us feeling pretty chill… #ASMR (Turn the sound on!).”
The website for ASMRtist United looks remarkably like it was created by a child – which it was. Founded in August 2017 by 14-year-old Jacob Daniel, the “company” offers advice to ASMRtists under the age of 18. There is a guide on how to filter sexual comments, advice on coping with cyberbullying and a post entitled “How do I stop my school from finding my channel?”.
In a 2012 blog post, Steven Novella, an academic clinical neurologist at Yale University School of Medicine, compared ASMR to migraine headaches — “We know they exist as a syndrome primarily because many different people report the same constellation of symptoms and natural history,” he wrote — and theorized that ASMR could even be a type of “pleasurable” seizure.
She made her first ASMR video in February 2011, filming herself as she leafed through a journal and played with seashells. The video logged just two views in a month, and Maria was so disappointed that she deleted it. A few months later, she tried again; this time, there were a few encouraging comments. She kept at it, and by the end of the year, she had 30,000 subscribers. Nearly three years later, she has more than 300,000.
I say “dis-analogy” because when you think about it, ASMR is nothing like an orgasm, and in fact is closer to the exact opposite of an orgasm on the spectrum of things that feel good. Orgasms are short intense bursts that are characterized by tension, desire, need, etc. ASMR often involves letting go, relaxing and just being at peace. I think ASMR is a more anticipatory sensation, where often times the anticipation is actually better than the thing anticipated. But the anticipation of sex, without actual sex is for most people extremely frustrating.
Daniel and Prunkl keep a folder full of this man’s transgressions and have notified the local police. “Sometimes it scares me,” Daniel confesses, quieter now. “It does scare me that this guy could be anywhere.” Similarly, Makenna Kelly fears that kids at her bus stop will follow her home and leak her address online. “I just go down to the clubhouse and wait ten minutes just to make sure nobody knows where I live.”
I didn’t even know this had a name! I have always been able to induce the feeling by focusing my attention on the base of my skull and letting the energy run. I have always enjoyed the feeling, but experience it as voluntary and not cultivated by sensory/cognitive experiences. Is this strange or are other folks eliciting this feeling when desired as well?
On June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it featured the teen chewing fistfuls of pure honeycomb directly in front of a microphone for 16 minutes. In the following months, it was viewed 12 million times. By October, Kelly had reached one million YouTube subscribers.
According to Setz, this citation generally alludes to the effectiveness of the human voice and soft or whispered vocal sounds specifically as a trigger of ASMR for many of those who experience it, as demonstrated by the responsive comments posted to YouTube videos that depict someone speaking softly or whispering, typically directly to camera.[12][13][14]
The left side of Makenna Kelly’s bedroom is just like any other child’s. Her silver and white bedspread matches a feature wall, she has a dresser with her own TV and her nickname – “Kenna” – is spelled out in wooden letters above the window. On the right side of her room, however, things are less ordinary. There are three professional studio lights and a tripod, a silver plaque congratulating her on 100,000 YouTube subscribers and a framed letter from Susan Wojcicki, YouTube’s CEO. Sellotaped on the closet door is the fan mail.

Addressing the issue here of the wire scalp thingy… yeah that one’s right smack in the center of Sensual. Nothing sexual about it, though – for me – nothing particularly Spiritual either. I’ve only ever seen them sold as “Scalp Tinglers”, and didn’t find it very special. I much prefer my Denman scalp massagers. THOSE trigger intense ASMR’s for me. My whole body from crown to toes feels like it’s melting in joy when I scrub my head with two of those things, one in each hand. WOW.
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Having had enough not so good conditions (bipolar, ADD, panic attacks), it feels so good to have this one! Since ASMR seems to be triggered by so many things, I'm with the people who get tingly responses from certain types of touch (massage, scalp massage) and certain sounds (put me on on a boat or train and I'm in happyland). Strangely, whispering, tapping, folding laundry have no effect at all or are even annoying. Have also bought a few hypnosis CDs and they actually irritate the crap out of me and I hate guided meditation! But soft speaking voices are my main non-physical trigger. If I listen to certain presenters on Radio National Australia, This American Life etc, I can't drive because it's too hypnotic. Very blissful though :). For those who have the condition, you'll find your trigger even if it's not in the top 5.
I remember the first time i experienced ASMR: I was laying on the couch when i was 5, I think i was having bad dreams and wanted to sleep closer to my parents. The dryer was going and my head was tingling the whole time. I will never forget that first time. Just this year i found out about the ASMR community and i finally have the answer that i have been looking for! So happy!
Being only thirteen, a new year at school always brings the excitement that I might get a teacher with one of those perfectly soft ASMR-y voices. I've only had one, but luckily I had her for two grades (grade two and three) she came from Ireland, but didn't have too strong of an accent, just enough that it would always relax me. Dang I miss that class... LOL.

Yang Haiying is a soft-spoken Asian woman with thousands of videos uploaded to her Youtube account. The videos cover a whole bunch of topics ranging from painting to cooking to the making of tea. I’ve only seen her tea-related videos, but she has the kind of voice that will shiver you right up—and she knows it, too. Some of her videos are titled and tagged as “Inadvertent ASMR,” so she definitely knows the power of her sweet voice.

Did you ever ask your siblings or friends to draw letters on your back or draw on your arms as a child? Absolutely love story time at school? Like having your hair played with? REALLY enjoy haircuts, eye tests, having your feet measured? Love drifting off to the sound of other school pupils putting their pencils away? Listening to someone in a waiting room flipping the pages of a magazine? Did any of these things make you feel what you thought were shivers down your back or a sparkly feeling in your head? Did they make you feel quite dreamy and sleepy? If so then you are ASMR sensitive.
I attribute it to my son in spirit being present. It didn’t happen to me until after he died. I can’t control it and comes at random times, I’m not able to pinpoint it. It comes in every quadrant of my head at various times of the day and some day’s only a few times. Lately it’s often and much stronger. I thought perhaps because we are within several weeks of first anniversary of his death.
The content creators are almost exclusively women, and while a large number of them post captions in Russian, there are women from all around the world posting videos of themselves chewing and swallowing chalk. And it’s not a small genre. The #chalkeating tag on Instagram has over 71,000 posts to date, and similarly, the #chalkasmr tag has over 34,000 posts.
I experience both asmr and frisson so I am familiar with both. They are similar in that they both cause a tingling sensation. Asmr is triggered mainly by physical senses (sight, sound, sometimes smell) and produces a relaxing effect. Like you literally can fall asleep from it. Frisson is triggered by thought and emotion and produces an exciting effect.

I have never heard of ASMR or its triggers, but having just read the article – all I can say is THANK YOU! I have wondered for years why certain things like just silently “humming” the tune of song inside my head induces a full body reaction (goosebumps), or as the author mentioned, someone brushing my hair, or lightly running fingertips over my skin – my arms especially – induces goosebumps. It is such a pleasant soothing feeling but I never knew why. I’ve spent my adult life thinking I was “weird” but I guess I”m not. The soothing arm rubbing I’ve experienced since a child – I used to pay my younger siblings to rub my arms for me..= ). I will definitely read up more on this.


I have repeatedly tried listening to ASMR YT videos, however, I have found them actually highly irritating and not calming. The whispering (extreme soft speaking) cause me great annoyance. You are right in that not all people respond to ASMR videos in the same manner. However, a back massage with calming music, listening to powerful worship music, dialogue of a spiritual nature, sitting by water and meditation on Scripture are triggers for this sensation.
So far I have experienced all The common ASMR triggers. However the best ones are those when I’m listening to music, more specifically electronic or EDM. As chessy as sounds I have discovered that my ASMR can be triggered during the end of climatic build ups or bass drops and the feeling is pure bliss. All you need is a decent pair of noise cancelling headphones or an isolated room with kickass Sub … Works every time
However, the truly novel findings came from a second experiment, when 110 participants viewed ASMR videos while connected to biological feedback machinery. After watching the videos, the heart rates of people with ASMR slowed on average by more than three beats per minute. And their skin conductance levels—a measure of physiological arousal – were significantly increased compared to those in the non-ASMR group.
“I just tried it because I thought it would help out my channel and it did, yeah,” Kelly says of her honeycomb video. When she started her channel in March 2018, Kelly made more traditional YouTube videos – filming herself applying make-up and eating different foreign snacks. “It was exciting,” she says of going viral, “because I was like, this could actually be my dream, I’ve always wanted a lot of subscribers.”
I got the tingling effect from the Ikea fire video, right at the parts where progress is seen being made towards a fire (The smoke being produced, the ashes, the smolders to the fire itself) and it is an incredible experience. I've also definitely had this experience before with haircuts, although I rather enjoy my hair long so it's a rarity that I get to feel it so often.

What I want to discuss with the ASMR community is misophonia. In short, misophonia is a selective sound sensitivity syndrome involving strong dislike or hatred for certain sounds. While I gain pleasure and comfort from many sounds there are other sounds that stimulate frustration and anger. I used to become enraged at the dinner table growing up when hearing family members chew food. I have learned to manage the responses but there are quite a few triggers which lead to the anger.
I don’t know what happened but I was sitting on top of my robe and was on top of a bean bag and was trying to get rid of my tablet pass code and all of all sudden my face gets warm and goes down to my feet and lasts for about 2-3seconds before it was gone. I don’t know if I have it or not but if I do I hope I find my trigger. Also can some one post a list of things that might prevent triggers and how to make them happen?
"As ASMR has started to come to mainstream attention, researchers have finally begun trying to answer that question. Neuroscientists are now experimenting with fMRIs and electroencephalography to see if the brains of 'tingleheads,' as they are called, are any different than those who don’t tremble at the sight of napkin-folding. They’ve also surveyed tens of thousands of people who say they experience the phenomenon. So far there are intriguing—if limited—findings suggesting that ASMR may relieve some people’s symptoms of stress and insomnia, and that the brains of those who experience it may be organized a little differently."
The main trigger though is being in large open areas with no one around, even seeing pictures of large open areas can trigger it. I used to work at a college that had several buildings, modern buildings, not ivy covered brick. One was not classrooms, but an area with offices and occasional banquets, so it was mainly empty and quiet. I used to sit there on breaks just to get that relaxation tingly sensation.Is this ASMR or something else?

A: I’m so happy more people are hearing about it. It’s been very positive, just considering how weird it can seem to some people. A lot of people have misconceptions about it, but the more we’re talking about it, the more it’s understood. It used to take me forever to explain to someone what I do, but now they’re like, “Oh it’s that relaxing thing, right?” People have started understanding what it is, so I think it’s great that it’s going mainstream.
Pretty cool… I actually teach something very similar in one of my addiction recovery books; Step 2 “The Next Level …” @ http://www.therealmofdouglas.com basically I show people how to call forth VERY strong emotions in my 5 Step Programming technique (belief modification technique A.K.A. self hypnosis), I can do it at will 24/7 with a very pronounced effect every time. One second at the drop of a dime every time. Interesting to see people experimenting with something very similar… I teach people about will power and how to become a functional personality type instead of an abusive personality type, while they quit using/abusing substances and learn a heck of a lot along the way. But yes in the time it takes to watch this video I could have created literally over 200 emotional responses covering my entire body head to toe with a very pronounced effect each time. It can best be described as a tingling sensation. I am however new to these ASMR videos, but yah very similar stuff. Great video.
“There is a bit of culinary seduction or sensualized seduction in those videos, and some of our minds go there because they are young females,” Richard said. “I would not label them erotic ASMR, which is much more blatant. These are food ASMR. ASMR inherently has a strong tone of intimacy, so there is an aspect of connectivity associated with ASMR that can overlap into things like sensuality or sexualization, but they are different.”
Pica, according to the U.S. National Library of Medicine, is when an individual craves materials that can’t strictly be considered “food” for a period that’s longer than a month. This could include chalk, but also materials like clay, sand, dirt, glue, paper, and pretty much any other material you can imagine. It’s common in children, but it also occurs in teens and adults with unknown prevalence.
I, too, have a hair-trigger tear response to anything touching, which is displayed to me cinematically, and is nearly always accompanied by the tingles. I am touched by things that I think other people would find odd, however, like the concept of reincarnation, or psychic phenomena, or anything gently sexual and romantic. Most especially scenes like those in “The Blue Lagoon,” where the kids grow up, and discover each other as sexual beings, in innocence and freedom, tend to touch my heart most, and cause emotion and tears to well up.

You can kind of understand why. To people who don't experience ASMR, the videos can rightly look completely ridiculous. Also, because a sense of intimacy can be a very powerful trigger, it's no surprise that some of the best artists are very attractive girls, and there's clearly some personal security risks when you're putting your face out there and developing strange online relationships with people who might start to rely on a false sense of intimate connection with you.

The increase in skin conductance “went against our initial predictions,” says Dr. Giulia Poerio, a research associate at the University of Sheffield and lead author of the paper. She says the seemingly contradictory combination of heart rate drop and increased biological excitement “could reflect the emotional complexity of ASMR.” Paradoxical emotional experiences are not unheard of — take nostalgia, the paper notes, which can conjure up feelings of happiness and sadness simultaneously.
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