The explanation behind this physiological reaction lies in the brain. "It's likely that the tingling is due to specific neurochemicals (like oxytocin and endorphins) being released during ASMR—and these neurochemicals are also inducing the deep feeling of relaxation," says Craig Richard, PhD, an ASMR researcher, professor at Shenandoah University in Virginia, and author of Brain Tingles. In a 2018 study published by Richard and his colleagues, they found that ASMR activated similar regions of the brain as those activated during affiliate behaviors, which includes interpersonal bonding (such as parent-infant bonding) along with grooming and care-giving behaviors that involve positive personal attention. These behaviors share similar triggers with ASMR, such as gentle touch, soft voices, focused attention, and a bond of trust.
NBC News: "Why some researchers say 'brain tingles' could be the next big trend in relaxation" — "Have you ever felt a static-like or tingling sensation on the top of your head when someone brushes your hair or whispers to you? The feeling may travel down your arms and your spine, and it likely makes you feel very relaxed. Some call it a 'sparkly' feeling, and it might happen when you hear someone crinkle a piece of paper or when someone traces a word on your back.
There's even a fine line between what will relax someone and help them fall asleep and what actually brings on the tingles. "White noise and nature sounds are very helpful for relaxation and sleep induction because they mask background sounds. ASMR-inducing sounds—gentle voices, soft crinkling, light tapping—can also do this, but they're even more relaxing," says Richard.
This is the first time I’ve ever heard of self controlling or self-triggering it. Huh. I suspect that everyone’s experience is different, with each one having their own triggers and abilities of control. Must the same way some people can wiggle their ears or scalp muscles, while others can’t. Being able to identify and internal structure and control it is completely individual. LOL My sister’s husband could cross one of his small toes over the other, they way we do when we cross our fingers. It was an odd thing he could control, much as “justwondering” is able to self-trigger his/her ASMR.
I relate to much of what has been said in this conversation thread. I remember as a child, young, maybe seven… my punishment for disobedience or back talking was to stand in the corner. The corner was made by the cold wall and the refrigerator. The refrigerator was old and would kick on often blowing warm air through the crack between it and the wall. I did not know why I got tingly but I loved it and remember asking if all my punishments could be to stand in the corner. It believed it was the difference of temperatures between the wall and the refrigerator motor that caused it. Now, as an adult, I still sit over heat vents with my cheek or arm rested against the wall. I wonder why sometimes it is so intense. I get the tingles that crawl all the way down to my toes and cause a mild jerk or convulsion that sets it off again. I have synesthesia and also wonder if that serves to increase the frequency or intensity of the feeling…
I have a question about my own experience with ASMR. I do not have any of the common triggers that are mentioned here. Mine seems more cognitive than anything else. When I fully express a thought with someone who is deeply engaged in the conversation and they agree with me or give me some sign that they understand, I get an intense tingle in my head and scalp. I think its very odd, but I enjoy it and I think it has reinforced my ability and preference for good conversation. I am just curious if anyone else experiences anything remotely similar to this and if you have found anything else that goes along with it. Thanks!
Call it a “tingletron”, or a “relaxacet” or something like that if you must, but please don’t call it “orgasmatron” (personally, I think “head massager” or “scalp massager” works just fine). I have one, and yes, I do agree that they are awesome btw. I also find that every time I discover a new massage toy/tool it always triggers me just to look at it.
There is no solid data about ASMR, no published research studies — not yet. The term “ASMR” is nonclinical, coined in 2010 by a woman named Jennifer Allen who started an ASMR Facebook group and later became part of a team — along with Richard — that collected and analyzed anecdotal information about the sensation. Richard also notes the work of Bryson Lochte, a Dartmouth College undergrad who has used neuroimaging technology to study ASMR for his senior thesis but has not published his results.
YouTube banned Makenna’s channel for three days in November but reinstated it after discussions with the family. The company’s delayed decision against its largest child ASMRtist leaves questions about whether the phenomenon can be adequately monitored. Videos featuring the sexualisation of minors are banned by the site, and ASMR “mouth sound” videos now fall within this remit. Yet at the time of writing, a search for “child ASMR mouth sounds” on YouTube brings up hundreds of videos with a disturbing number of views.
Why does this exist? Because some people experience ASMR, aka autonomous sensory meridian response, a condition that means certain sounds cause you to experience a pleasant, tingly feeling on your scalp, or around the top of your spine. Sounds weird, has in fact been around for a while – by late 2016, approximately 5.2 million ASMR videos had been uploaded to YouTube.
In 2019, Anheuser-Busch debuted a commercial advertisement that was aired during the 2019 Super Bowl for their Michelob Ultra "Pure Gold" organic beer featuring a time lapse video intro and various ASMR components with Zoe Kravitz performing. In the ad, Kravitz uses ASMR techniques including whispering and tapping on a Pure Gold brand bottle into two microphones.
Well finally I got a name for it, I was experiencing it when I was a child, especially strong when some neighborhood girl was doing some girly tests with me with her fingers crossed or something. Totally felt like I was in a trance, and a pleasent feeling on the back of my neck and head. Also a strong one was when I was watching flight attendants show the safety precautions on every plane, weird gestures with their hands showing belt and emergency exists, but only from beautiful women (not men). Also when I watched these flight attendants on youtube, very strong sensation. You should include this type of video. I think it is a rather intimate feeling not meant to be shared with many people (anonymous people on the internet don't count) :D
The only way someone can feel what we here, obviously feel, that isn’t inflicted with ASMR. Is to go out with friends, to your favourite club, drop pure MDMA, and wait….I’ll see you on the dance floor. I’ll be the six foot seven Infantry Soldier, waiting for you to come dancing, I’ll be dancing with the biggest smile on my face, for you, dancing with friends, lovers, strangers, until we’re all fucking annihilated, lying on the dance floor, in one mind, one moment, one achievement, shared and experienced together, forever and ever and ever. Then we go home, have a shower, lie down, and feel refreshed, and wonderfully happy, exhilarated just to exist, Lying there, that very moment, is what ASMR feels like. That beautiful feeling of peaceful serenity and contentment, just to be alive and kicking, together, connected, forever. That chemically induced empathic euphoria, is the only feeling that comes close to what ASMR feels like.
In the first peer-reviewed article on ASMR, published in Perspectives in Biology in summer 2013, Nitin Ahuja, who was at the time of publication a medical resident at the University of Virginia, invited conjecture on whether the receipt of simulated medical attention might have some tangible therapeutic value for the recipient, comparing the purported positive outcome of clinical role play ASMR videos with the themes of the novel Love in the Ruins by author and physician Walker Percy, published in 1971.