Yang Haiying is a soft-spoken Asian woman with thousands of videos uploaded to her Youtube account. The videos cover a whole bunch of topics ranging from painting to cooking to the making of tea. I’ve only seen her tea-related videos, but she has the kind of voice that will shiver you right up—and she knows it, too. Some of her videos are titled and tagged as “Inadvertent ASMR,” so she definitely knows the power of her sweet voice.
Among the category of intentional ASMR videos that simulate the provision of personal attention is a subcategory of those specifically depicting the "ASMRtist" providing clinical or medical services, including routine general medical examinations. The creators of these videos make no claims to the reality of what is depicted, and the viewer is intended to be aware that they are watching and listening to a simulation, performed by an actor. Nonetheless, many subjects attribute therapeutic outcomes to these and other categories of intentional ASMR videos, and there are voluminous anecdotal reports of their effectiveness in inducing sleep for those susceptible to insomnia, and assuaging a range of symptoms including those associated with depression, anxiety, and panic attacks.
While little scientific research has been conducted into potential neurobiological correlates to the perceptual phenomenon known as 'autonomous sensory meridian response' (ASMR), with a consequent dearth of data with which to either explain or refute its physical nature, there is voluminous anecdotal literature comprising personal commentary and intimate disclosure of subjective experiences distributed across forums, blogs, and YouTube comments by hundreds of thousands of people. Within this literature, in addition to the original consensus that ASMR is euphoric but non-sexual in nature, a further point of continued majority agreement within the community of those who experience it is that they fall into two broad categories of subjects.
In the first peer-reviewed article on ASMR, published in Perspectives in Biology in summer 2013, Nitin Ahuja, who was at the time of publication a medical resident at the University of Virginia, invited conjecture on whether the receipt of simulated medical attention might have some tangible therapeutic value for the recipient, comparing the purported positive outcome of clinical role play ASMR videos with the themes of the novel Love in the Ruins by author and physician Walker Percy, published in 1971.