The left side of Makenna Kelly’s bedroom is just like any other child’s. Her silver and white bedspread matches a feature wall, she has a dresser with her own TV and her nickname – “Kenna” – is spelled out in wooden letters above the window. On the right side of her room, however, things are less ordinary. There are three professional studio lights and a tripod, a silver plaque congratulating her on 100,000 YouTube subscribers and a framed letter from Susan Wojcicki, YouTube’s CEO. Sellotaped on the closet door is the fan mail.
There is no solid data about ASMR, no published research studies — not yet. The term “ASMR” is nonclinical, coined in 2010 by a woman named Jennifer Allen who started an ASMR Facebook group and later became part of a team — along with Richard — that collected and analyzed anecdotal information about the sensation. Richard also notes the work of Bryson Lochte, a Dartmouth College undergrad who has used neuroimaging technology to study ASMR for his senior thesis but has not published his results.
The term ASMR was coined in 2010, but the audio and visual-induced sensation has always existed. If you've ever experienced that cringe-worthy, face-scrunching feeling you get when you hear nails on a chalkboard, ASMR is the exact opposite. It's the chills you get when you hear a beautiful voice singing. It's the prickly sensation when you hear or see something soothing, without having to physically touch it.
In addition to the effectiveness of specific auditory stimuli, many subjects report that ASMR is triggered by the receipt of tender personal attention, often comprising combined physical touch and vocal expression, such as when having their hair cut, nails painted, ears cleaned, or back massaged, whilst the service provider speaks quietly to the recipient. Furthermore, many of those who have experienced ASMR during these and other comparable encounters with a service provider report that watching an "ASMRtist" simulate the provision of such personal attention, acting directly to the camera as if the viewer were the recipient of a simulated service, is sufficient to trigger it.