There’s been suspicion that ASMR is a sexual pursuit, fueled by the fact that many ASMRtists are attractive young women and that cleavage is not exactly foreign to the medium. The comments beneath videos routinely make much of the ASMRtists’ attractiveness, and terms like “braingasms” and “whisper porn” are often bandied about. But in the Swansea study, only 5 percent of respondents reported using it for sexual stimulation. Granted, this is self-reported data, but the results must be vindicating to ASMRheads who find themselves battling unsavory rumors about their nighttime video-watching habits.
It's funny - for me some of these clips didn't quite work. But they sure did for my rabbit who listens to various forms of media - tv, radio, conference calls, me - most of the day. He usually is quite a passive listener and will only occasionally respond with ear turning or a change in position that shows he's listening to something different that has caught his attention.
As Drenge put it to us, “the online slime craze popularized through Instagram and YouTube has touched on something deep within us.” According to the hypothesis that they tested with the video itself, “short, attention-sapping clips of Technicolor liquids reacting to a variety of stress tests tickle the base nerves of the brain. MRI scans show activity in the same parts of the brain that react to hypnotism and childhood comforts, brought on by warm blankets and lullabies. Scientists are reluctant to reveal any secrets but rumours are swirling with regards to an obscure cortex known as Deep Baby Brain. We are beginning to unlock deep secrets about the human psyche.”
ASMR can vary from person to person because it’s all about perception, licensed clinical psychologist John Mayer, Ph.D., author of Family Fit: Find Your Balance in Life, tells SELF. “We all perceive experience in a different way even though it is the same experience,” he explains. For example, while one person may find the sound of someone typing comforting (if, say, they had a parent who worked on a computer at home), others may associate the sound with office work and become more stressed when they hear it.
ASMR is a relatively new phenomenon sweeping the audiophile community. Autonomous sensory meridian response (ASMR) affects millions of people, and even more, may not realize there is a name to their feelings. Those who experience ASMR have different reactions to a variety of types of sounds, all positive. Some feel tingly, some sleepy, and most feel relaxed. The types of sounds include whispering, tapping, crackling, touching, and popping, as well as many more.
Then, slime arrived. Personally, it’s a no from me, with its videos of hands plunging into the sticky depths of squelching, rainbow-colored goo or a sequin-stuffed mass that crackles as it’s manipulated. It looks good, sure, but slime doesn’t make a sound that in any way feels satisfying, calming or hypnotic, the way really good vocal ASMR does for me. And so maybe it’s just as well rowdy garage-rock group Drenge—brothers Eoin and Rory Loveless, who are joined live by bassist Rob Graham – have ripped the piss out of chirpy YouTubers in a new music video that’s all about slime. It’s… absurd, in a good way. Here’s a bit of what they had to say about it, in a sort of 700-word mission statement almost as batshit as the concept itself.
KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."
Satisfying Slime ASMR: With close to 1.5 million subscribers, this is the go-to channel for crunchy slime videos. They post multiple videos a day, all related to slime, games, and toys. Their videos fit into several series related to food slimes, DIY (do it yourself) slimes, cutting stress balls open, and ASMR-specific slimes. Their most popular video about rainbow slime has over 45 million views!
Replies to this post indicated that a significant number of other people had experienced the sensation which "okaywhatever" described - also in response to witnessing mundane events. The interchanges precipitated the formation of a number of web-based locations intended to facilitate further discussion and analysis of the phenomenon for which there were plentiful anecdotal accounts, yet no consensus-agreed name nor any scientific data or explanation.