The bizarreness of this footage means ASMR isn’t without controversies. In June 2018, the Chinese government banned ASMR videos, branding them “vulgar” and “pornographic”. In August, PayPal began blocking the accounts of ASMRtists who received money to make custom videos (although the company later denied it has a policy against ASMR content). For those who don’t experience ASMR, the videos can seem fetishistic. Beyond the weirdness of whispering and making “mouth sounds” as in Kelly’s honeycomb video, some people nickname ASMR a “brain orgasm”.
I accidentally clicked on a youtube makeup review video not knowing what ASMR was. They were unboxing some beauty purchase and I thought they'd show the product but there was all this scratching awfulness. I downvote rarely but it was so deeply unpleasant. There were other videos with ASMR in the title and I clicked on a few - same thing. Spine-tingling, hair raising allright but for me it's so so unpleasant. Am I the only one? I literally feel pained by some of it! And the ones where the ladies whisper to be soothing I suppose but what's most salient to me are the lip smacking type of sounds that are just one step below someone eating slurpy and annoying. I hate hate hate the sounds of people's lip smacking type sounds as they speak. I was baffled that this ASMR was apparently a pleasurable thing for people based on there being channels devoted to it whereas I could tolerate only a few seconds of each, no more than 20-30 seconds that is if I forced myself to see if it turned into a better experience somehow. No no no... I feel at best mild disgust and at worst like someone is sending electric shocks through my spine. Then I looked it up and I see and "get" what it's supposed to be, but I just can't experience it as a positive thing and I can't expose myself to more of it as it's just subjectively awful for me! Am I alone? Are there people who hate this stuff? Perhaps this has to do with my sensory sensitivity? I have neuropathic pain, which messed up a lot of touch sensation for me so I thought maybe that is why. But thinking back, even before I got the neuropathy, I didn't like to be touched much, I would feel pain during massages that others seemed to enjoy, and for as long as I remember since childhood I had an area on my scalp down near the nape of my neck, that if touched directly (e.g., scalp massage) or indirectly (e.g., during haircuts) would send an unpleasant shiver down my back all the way to my pelvic bone in the back. I always tried to suppress reacting to these but would then avoid massages and would hold on to my chair when that area was stimulated during haircuts (and eventually started cutting my own hair). I have always hated smacking lip sounds - I can't eat if someone is eating loud and lose attention if someone is talking with lip sounds. I have sensory sensitivities such that I cannot stand fluorescent lights, and even incandescent bright lights and need to be in soft lighting. I also cannot tolerate noise or strong odors at all. So it would seem like I am the type of person who needs the soothing types of sensory experiences others seem to get from ASMR. I need soft, soothing sensory environment or else I have increased anxiety, tension and my chronic pain gets worse. I would seem like I would benefit from something like ASMR in theory, but paradoxically, everything I have tried to expose myself to so far that was called ASMR, I couldn't stop fast enough. They were not simply not pleasant but I found them clearly aversive - deeply uncomfortable and like nails on chalkboard awful in some cases. I have studied neuroscience, psychiatry and neurobiology, obtaining a PhD and have over a decade working in neuropsychology. Trying to guess why I am having no lu: nck with ASMR - in fact, having completely the opposite response! - I considered the following: I have autism in my family, mostly high functining but this is also often associated with sensory sensitivities. While I do not have ASD diagnosis, I score rather high on autism scales, mainly on sensory sensitivities and systemising approach dimensions (and not on social dimensions). I am very intrigued by this unexpectedly negative response I have to these and wondering if this is something that is also found and if so, what is known about it.
The left side of Makenna Kelly’s bedroom is just like any other child’s. Her silver and white bedspread matches a feature wall, she has a dresser with her own TV and her nickname – “Kenna” – is spelled out in wooden letters above the window. On the right side of her room, however, things are less ordinary. There are three professional studio lights and a tripod, a silver plaque congratulating her on 100,000 YouTube subscribers and a framed letter from Susan Wojcicki, YouTube’s CEO. Sellotaped on the closet door is the fan mail.
ASMR seems to need an emotional component to it, and Winter says that’s not accidental. “Some things may remind you of your mother or being a kid,” he says. “I’d guess that it’s no accident that a lot of the videos of someone whispering feature an attractive woman, which make you think of your mom whispering to you when you went to sleep.” Those memories the videos evoke are likely comforting, and can shift people into a more relaxed state that then helps them fall asleep, he says.
Daniel and Prunkl keep a folder full of this man’s transgressions and have notified the local police. “Sometimes it scares me,” Daniel confesses, quieter now. “It does scare me that this guy could be anywhere.” Similarly, Makenna Kelly fears that kids at her bus stop will follow her home and leak her address online. “I just go down to the clubhouse and wait ten minutes just to make sure nobody knows where I live.”
The study is still ongoing, and results have not yet been published. But for his part, Richard has been developing a theory of what ASMR is and why it exists. His theory isn't exactly scientific, but it is beautiful: He notes that the quality that underlies almost all ASMR videos is what’s been called a “tranquil, womb-like intimacy.” That is, ASMRtists speak softly into the ears of headphone-wearing viewers, gently coaxing them to sleep by way of assiduous personal attention, comforting words, smiles and simulated stroking. At its most essential level, Richard believes, all the intimacy channeled through towel foldings and whispered affection is about triggering the felt experience of being loved.
Crunchy slime combines the popularity of creating slime at home with the popularity of ASMR videos. Videos with crunchy slime involve the formation of the sticky, stretchy slime with the addition of a larger object (generally plastic) that pop or click when combined in the slime. If you’ve ever played with silly putty or blown a bubble with gum, you can get an idea of the satisfaction value of stretching crunchy slime. Every day individuals create the crunchy slime, tape themselves molding and spreading the slime, and post the videos online. You can then go online and watch the videos, and if you experience ASMR, you may enjoy them even more.
If you watch ASMR slime videos (or just any old ASMR videos) to go to sleep, Winter says there's no reason why you should stop. “It’s the 2017 version of counting sheep,” he says. “If you feel like it’s enhancing your ability to fall asleep, that’s great.” However, if you find that you struggle to go to sleep without watching an ASMR video, he recommends taking a break from videos every now and then and mentally conjuring up the image of someone massaging slime or having their hair brushed. That, too, should help kick you into relaxation mode and help you catch some zzzs.
YouTube pays on average $2 per 1,000 views if you run ads on your videos, but there are many other factors involved in payment. For example, not all clips have commercials on them and different genres on YouTube have different payouts, depending on popularity. Maria says she doesn't think she could sustain a family with her ASMR videos, while Paul, who does have a wife and child, points out that a YouTube career doesn't cover additional costs like health benefits.
“People asked for really weird things,” she explains, “like tapping on a TV or playing with string.” For instance, one stranger paid Kelly $50 (about £38) to film herself eating cookies and milk. In an 11-minute video, Kelly tapped on the biscuits with her vibrant pink fingernails before biting into them and slurping them down with a jar of milk. More than 300,000 people watched that video.
Mockery is a problem for any child in the limelight – one of Jacob Daniel’s fellow ASMRtist United founders quit YouTube after being picked on at school. Kelly says there are rumours that one girl at school said she was “annoying”, but most people think her channel is “cool”. Yet Kelly isn’t just a famous ASMRtist – she is also a meme. On social media, people edit her videos into short clips and share them with relatable captions.
There is little scientific research on the phenomenon—the first scientific paper on it was published on the open-access journal PeerJ in 2015. That study had nearly 500 people who subscribed to Facebook or Reddit ASMR groups fill out a questionnaire about their online ASMR habits and why they engaged in them. Most people said they watched the videos to help them relax, de-stress, and get to sleep. (Only five percent said they watch the videos for sexual reasons.)
But she added, from a therapeutic standpoint, the videos cause the viewer to slow down, "We spend a whole bunch of time going as fast as we can, not thinking about what we're saying or how we're feeling. So, videos like what you're researching make us slow down." Dr. Ruggerio-Wallace explained, the part of the brain that houses emotions is triggered by certain sounds, which can release endorphins, "In the core center part of our brains, we store emotions and memories, having our hair brushed, is connected to us in certain ways. Like it probably feels good. That sound means something good," she said.
I have had ASMR for as long as I can remember, but had no idea it was actually a recognised thing! I only get mine from for example; someone looking through my makeup bag, or using something of mine, anything that is gentle and concentrated (if that makes sense) I watch ASMR videos which are makeup tutorials or spa role plays – they are amazing for relaxation and sleep.
I am 69 female and have gotten a tingling in scalp in certain situations since I was a child. Just love it although it doesn't happen as often as when I was younger. Unfortunately, none of the videos did it for me and I don't ever remember seeing any youtube, etc that did it. Has to be real life. Someone comes to vacuum my office once a week. I get the tinglin feeling every time she's there. Of course, someone combing or styling my hair does it (more likely to happen if it's random and informal vs a haircut at the salon). Or someone giving me instructions and showing me how to do something (a simple, physical task) will trigger it. I try to hold onto it but it is so often too fleeting a sensation.
Finally something to explain my “photocopier man” feeling which has been a standard joke in our family. I first discovered this feeling when I was a teenager working in an office where a repair man would come regularly to maintain the photocopier and I would experience this sensation of well-being while he was working. It was in a fairly small office and usually he would clean the screen with an acetone base cleaner so I always thought that the fumes from that created a mini “high”. I have had it at various times usually when there is someone repairing something in the office eg putting data cables, fixing sockets etc. I now work in a research lab and have had it when participants are in another room being tested with senors on their heads and I have no visual or auditory input from them just the sense of them being there. I have had it to a lesser extent from acupuncture and find massage of any kind extremely unpleasant. It’s nice to find out that it’s not just me that has this strange feeling for no apparent reason.
Being only thirteen, a new year at school always brings the excitement that I might get a teacher with one of those perfectly soft ASMR-y voices. I've only had one, but luckily I had her for two grades (grade two and three) she came from Ireland, but didn't have too strong of an accent, just enough that it would always relax me. Dang I miss that class... LOL.
Because this phenomenon was only recently given a name, the science backing it up is virtually nonexistent. Of the minimal research, one study published in PeerJ found that ASMR results in “temporary improvements in symptoms of depression and chronic pain,” while another study published in the International Journal of School & Educational Psychology determined that the phenomenon can soothe stress and help insomniacs. Basically, ASMR makes people happy and healthy.
Most importantly for Hunnicutt, Aoki seems to love making videos. Like most five-year-olds, she loves trying on her mother’s lipsticks, but unlike most five-year-olds, Aoki was encouraged to rummage in her mum’s make-up bag – and a camera captured the results. “I put all the lipstick on!” Aoki grins, explaining this video was her favourite to make.
These reports have precipitated comparison between ASMR and synesthesia – a condition characterised by the excitation of one sensory modality by stimuli that normally exclusively stimulates another, as when the hearing of a specific sound induces the visualization of a distinct color, a type of synesthesia called chromesthesia. Thereby, people with other types of synesthesia report for example 'seeing sounds' in the case of auditory-visual synesthesia, or 'tasting words' in the case of lexical-gustatory synesthesia.
The story follows Tom More, a psychiatrist living in a dystopian future who develops a device called the Ontological Lapsometer that, when traced across the scalp of a patient, detects the neurochemical correlation to a range of disturbances. In the course of the novel, More admits that the 'mere application of his device' to a patient's body 'results in the partial relief of his symptoms'.