I have just found out about ASMR, and never knew there was an actual name for how I became so mesmerised by certain things. I don’t get tingles or anything physical, just get so entranced by the “thing” that nothing else matters, and I end up staring like a hypnotised fool at whatever the trigger has been! haha! Mostly it is aural, like accidental whispering (I don’t enjoy the deliberate whisper videos on Youtube), crinkling of packages (again, accidental, not deliberate), or sometimes it is visual, like someone quietly playing with their hair, or gently rummaging in their bag for something.
In 2019, Anheuser-Busch debuted a commercial advertisement that was aired during the 2019 Super Bowl for their Michelob Ultra "Pure Gold" organic beer featuring a time lapse video intro and various ASMR components with Zoe Kravitz performing. In the ad, Kravitz uses ASMR techniques including whispering and tapping on a Pure Gold brand bottle into two microphones.
I’ve been experiencing ASMR since childhood, although Its only been about 6 months since I discovered that other people experience this same feeling. I have never really been able to “conjure” the tingles, they just come when they come. I have identified my triggers to be more of the one on one human interaction variety. Here’s my question: since discovering the ASMR community I have tried watching several different types of YouTuber’s (men, women, different styles, topics, etc.) but the videos (although they can be nice and relaxing) never make me feel the same as “the real thing.” Does anyone else find his to be the case? Have you discovered any way around it if so?
There’s been suspicion that ASMR is a sexual pursuit, fueled by the fact that many ASMRtists are attractive young women and that cleavage is not exactly foreign to the medium. The comments beneath videos routinely make much of the ASMRtists’ attractiveness, and terms like “braingasms” and “whisper porn” are often bandied about. But in the Swansea study, only 5 percent of respondents reported using it for sexual stimulation. Granted, this is self-reported data, but the results must be vindicating to ASMRheads who find themselves battling unsavory rumors about their nighttime video-watching habits.
Smithsonian: "How Researchers Are Beginning to Gently Probe the Science Behind ASMR" — "The burgeoning Internet phenomenon was so new, it didn’t even have a name. It was so strange and hard to describe that many people felt creepy trying. It resided at the outer edge of respectability: a growing collection of YouTube videos featuring people doing quiet, methodical activities like whispering, turning magazine pages and tapping their fingers. Some viewers reported that these videos could elicit the most pleasurable sensations: a tingling feeling at the scalp and spine, coupled with euphoria and an almost trance-like relaxation.
He posted earlier this year on the ASMR subreddit, calling for volunteers, and completed the study in May. First, he looked at how ASMR videos affected "normal people"—18 Dartmouth undergrads. "In the second study we selected only people we knew could reliably experience and report ASMR," he says. "For this we used 10 subjects, most of whom were people from the subreddit who could commute to Hanover, New Hampshire. In this second study we asked the participants to bring in videos that they knew would trigger their ASMR. They then watched the videos in an MRI, while indicating periods of ASMR with a button press."
It might sound like a bafflingly bizarre way to spend time on the Internet. But for Maria’s viewers, her voice and movements hold a certain magic: They can instill tranquillity, overcome insomnia — and induce a mysterious physical sensation known as autonomous sensory meridian response, or ASMR, wherein the body is flooded with waves of euphoric tingles.
I forgot to mention and may be interesting to people curious about such effects. One "mantra" or intention that I have assimilated in silence and often keep repeating softly inside is "Bless All Beings". There's a famous Sanskrit mantra that basically says the same, but English also works, and may work better for Westerners as intentions need to have meaning, not just repeating syllabuses without understanding or intention.
“There needs to be a careful balance between skepticism and open-mindedness when investigating ASMR,” the Sheffield group say. “There is also of course the danger that ASMR videos get picked up by people who might try and use them to market pseudoscience or mental health benefits (without the evidence to support it), and inadvertently spread misinformation about it, which would of course damage the reputation of any genuine research going on,” they add. We’ve already started to see cases of this – just this week, in an interview with the Daily Mail, ASMR video producer Lauren Ostrowksi Fenton claimed that the sensation is produced by oxytocin, which she refers to as “the cuddle hormone, the hugging hormone, or the feel-good hormone”. Besides the fact that there’s simply no evidence that oxytocin is responsible for the sensation, the science behind the claim that oxytocin is a “hug hormone” is itself extremely weak.
I’m not really sure if I have ASMR or not – I literally discovered it was an actual thing a few minutes ago – but I am very sensitive to sounds. Certain chord progressions or note progressions in songs, and other sounds like people eating watermelon give me the tingling feeling described. But I also get the opposite. For some reason, certain sounds make me feel queasy and sick (like the sound of someone pulling a string through their fingers). Is this ASMR, or related? Or if it’s not, does anyone know what that is?
I experience both asmr and frisson so I am familiar with both. They are similar in that they both cause a tingling sensation. Asmr is triggered mainly by physical senses (sight, sound, sometimes smell) and produces a relaxing effect. Like you literally can fall asleep from it. Frisson is triggered by thought and emotion and produces an exciting effect.
In another study, detailed in a forthcoming paper, Smith and colleagues tested 290 people who experience ASMR for what are known as the Big Five personality traits, and compared their results to those of an equal number of “matched controls.” Smith and colleagues found that ASMRheads scored higher on measures for what’s known as “openness to experience” and neuroticism and lower for conscientiousness, extraversion and agreeableness—findings the researchers say warrant more study.
I would spend all Friday, Saturday drawing outlines with my 3 best friends, discussing art, colour and symmetry for hours, then spend all Saturday night bombing trains, painting together would activate it intensely, in the dark, spooky and exhilarating all at the same time, while four kids spent their weekends silently breaking the law to paint Top-to-Bottom Wholecars just for art’s sake)
This image from video provided by Michelob shows a frame from their 2019 Super Bowl commercial for Michelob Ultra Pure Gold. The ad features the actress Zoe Kravitz using techniques for autonomous sensory meridian response, or ASMR. It is described as a tingly euphoric response, usually starting on the head and scalp, and sometimes spreading down the neck, arms or back. (Michelob ULTRA via AP)
A study done by Google, the parent company of YouTube states, ASMR videos are mostly watched by people between the ages of 18 and 24. Osbourn has noticed this trend and thinks there’s a correlation with mental health. “Our generation is more open to talking about mental health, we are so much more aware of ‘I’m struggling mentally, and I need help, and I’m going to find the help that I need,’ than any other generation, in my opinion,” she said.
Crunchy slime combines the popularity of creating slime at home with the popularity of ASMR videos. Videos with crunchy slime involve the formation of the sticky, stretchy slime with the addition of a larger object (generally plastic) that pop or click when combined in the slime. If you’ve ever played with silly putty or blown a bubble with gum, you can get an idea of the satisfaction value of stretching crunchy slime. Every day individuals create the crunchy slime, tape themselves molding and spreading the slime, and post the videos online. You can then go online and watch the videos, and if you experience ASMR, you may enjoy them even more.
As Drenge put it to us, “the online slime craze popularized through Instagram and YouTube has touched on something deep within us.” According to the hypothesis that they tested with the video itself, “short, attention-sapping clips of Technicolor liquids reacting to a variety of stress tests tickle the base nerves of the brain. MRI scans show activity in the same parts of the brain that react to hypnotism and childhood comforts, brought on by warm blankets and lullabies. Scientists are reluctant to reveal any secrets but rumours are swirling with regards to an obscure cortex known as Deep Baby Brain. We are beginning to unlock deep secrets about the human psyche.”
The most popular source of stimuli reported by subjects to be effective in triggering ASMR is video. Videos reported being effective in triggering ASMR fall into two categories, identified and named by the community as 'Intentional' and 'Unintentional'. Intentional media is created by those known within the community as 'ASMRtists' with the purpose of triggering ASMR in viewers and listeners. Unintentional media is that made for other purposes, often before attention was drawn to the phenomenon in 2007, but which some subjects discover to be effective in triggering ASMR. One early unintentional example is the Art Bears song 'The Bath of Stars.' Another example of unintentional media several journalists have noted is of famed painter Bob Ross. In episodes of his popular television series The Joy of Painting both broadcast and on YouTube, his soft, gentle speaking mannerisms and the sound of him painting and his tools trigger the effect on many of his viewers. The work of stop-motion filmmaker PES is also often noted.