While most girls her age earned their pocket money babysitting the neighbours’ kids, Kelly spent that summer in her bedroom filming 50 custom-made ASMR videos. She would receive daily email requests for bespoke videos, shoot the footage, receive the money over PayPal (ten minutes cost $50, whereas for $30 (about £23) you’d get a five-minute clip) and upload the video to her YouTube channel, Life with Mak.
The story follows Tom More, a psychiatrist living in a dystopian future who develops a device called the Ontological Lapsometer that, when traced across the scalp of a patient, detects the neurochemical correlation to a range of disturbances. In the course of the novel, More admits that the 'mere application of his device' to a patient's body 'results in the partial relief of his symptoms'.
The most popular stuff discussed amongst ASMR community is whispering and tapping – and I get it a bit from that – but one thing is, I know that when the person is addressing me (or the camera as it may be), that seems to dispel ASMR for me. In fact, I’d say a pre-req for me to ASMR is that I am in the role of passive observer – perhaps that speaks to my personality? I know I have introverted tendencies. That leads me to the first of my questions:
In 2019, Anheuser-Busch debuted a commercial advertisement that was aired during the 2019 Super Bowl for their Michelob Ultra "Pure Gold" organic beer featuring a time lapse video intro and various ASMR components with Zoe Kravitz performing. In the ad, Kravitz uses ASMR techniques including whispering and tapping on a Pure Gold brand bottle into two microphones.
But creating an ASMR video isn't as simple as filming for an hour. Maria said her more complex videos take about three days to create. She'll write up a script with specific soothing words she should be using and do research into what sounds she should incorporate. She tests out the appropriate lighting and sound levels before filming. She sets up microphones positioned where a viewer's ears would be in real life, and places the lens where a onlooker's eyes would be. Then, after filming the video, she goes into post-production, which includes a special ear toward sound to remove any clap or loud noise.
Neither Lee nor Skinner had a name for this sensation until recently. “I just thought it was a thing that everybody had,” Skinner says. The community that has sprung up around this specific physical sensation is, perhaps unsurprisingly, Internet-born and bred. It’s also sometimes called “Attention-Induced Euphoria,” though ASMR is the term that has caught on. According to Google, the term first showed up in 2011, increased in search popularity in 2012, and really took off this year.
There is no solid data about ASMR, no published research studies — not yet. The term “ASMR” is nonclinical, coined in 2010 by a woman named Jennifer Allen who started an ASMR Facebook group and later became part of a team — along with Richard — that collected and analyzed anecdotal information about the sensation. Richard also notes the work of Bryson Lochte, a Dartmouth College undergrad who has used neuroimaging technology to study ASMR for his senior thesis but has not published his results.
While the Ephemeral Rift YouTube channel features conventional relaxing videos like trees rusting in the wind or someone shuffling wooden blocks, Paul also experiments by playing characters like Dr. Lampert Schade, a psychiatrist with a lampshade on his head, and Corvus Clemmons, a plague doctor who wears a bird-like steampunk mask. All the videos feature soft soothing sounds and no sudden movements.
As ASMR has started to come to mainstream attention, researchers have finally begun trying to answer that question. Neuroscientists are now experimenting with fMRIs and electroencephalography to see if the brains of “tingleheads,” as they are called, are any different than those who don’t tremble at the sight of napkin-folding. They’ve also surveyed tens of thousands of people who say they experience the phenomenon. So far there are intriguing—if limited—findings suggesting that ASMR may relieve some people’s symptoms of stress and insomnia, and that the brains of those who experience it may be organized a little differently.
In another study, detailed in a forthcoming paper, Smith and colleagues tested 290 people who experience ASMR for what are known as the Big Five personality traits, and compared their results to those of an equal number of “matched controls.” Smith and colleagues found that ASMRheads scored higher on measures for what’s known as “openness to experience” and neuroticism and lower for conscientiousness, extraversion and agreeableness—findings the researchers say warrant more study.
In 2015, two psychology researchers at Swansea University in Wales published the first peer-reviewed research study on the phenomenon, in which they tried to do the bedrock work of describing and classifying ASMR. After surveying 475 people who report experiencing “the tingles,” they found that a sizable majority sought out ASMR videos on YouTube to help them sleep, and to deal with stress. Most viewers found they felt better after watching these videos and for some time after, including those who scored high on a survey for depression. Some of the subjects who suffered from chronic pain also said the videos decreased their symptoms.
“People asked for really weird things,” she explains, “like tapping on a TV or playing with string.” For instance, one stranger paid Kelly $50 (about £38) to film herself eating cookies and milk. In an 11-minute video, Kelly tapped on the biscuits with her vibrant pink fingernails before biting into them and slurping them down with a jar of milk. More than 300,000 people watched that video.
“We found that people who experience ASMR showed significant reductions in their heart rates compared to non-ASMR participants,” Poerio explains, “These reductions are comparable to other stress-reduction techniques such as mindfulness and music therapy.” Poerio says this finding is crucial because reduced heart rates prove people who enjoy ASMR are not sexually aroused.
The term ASMR was coined in 2010 by Jennifer Allen, a 39-year-old penetration tester. “For years I thought, ‘Jeez, maybe I have a brain tumour or something,’” she recalls. From 1999 onwards, Allen searched steadfastly for others like her online. In the late noughties, she stumbled upon a SteadyHealth.com forum in which a user named okaywhatever51838 discussed a “weird sensation” that “feels good”.
The term ASMR was coined in 2010, but the audio and visual-induced sensation has always existed. If you've ever experienced that cringe-worthy, face-scrunching feeling you get when you hear nails on a chalkboard, ASMR is the exact opposite. It's the chills you get when you hear a beautiful voice singing. It's the prickly sensation when you hear or see something soothing, without having to physically touch it.
Being only thirteen, a new year at school always brings the excitement that I might get a teacher with one of those perfectly soft ASMR-y voices. I've only had one, but luckily I had her for two grades (grade two and three) she came from Ireland, but didn't have too strong of an accent, just enough that it would always relax me. Dang I miss that class... LOL.
One category depends upon external triggers in order to experience the localized sensation and its associated feelings, which typically originates in the head, often reaching down the neck and sometimes the upper back. The other category can intentionally augment the sensation and feelings through attentional control, without dependence upon external stimuli, or 'triggers', in a manner compared by some subjects to their experience of meditation.