Maria says that she hears from subscribers, including doctors and psychologists, who are excited by the ASMR research. But mostly, she gets thank-you notes — from people with anxiety or sleep disorders, from overwhelmed college students struggling through exam week, from military veterans who tell her that her videos offer a sense of calm that they can’t find elsewhere.
Seven years later, ASMR is having a pop culture moment—even if many of those who use it don’t know what the acronym stands for. The phenomenon’s most popular practitioners have more than half a million subscribers, and the doyenne of ASMRrtists, Maria of Gentle Whispering ASMR, has been so successful that she’s been able to quit her job to role-play soothing cosmetologists, librarians and flight attendants full-time. But what is ASMR? What function does it serve, who is drawn to it, and why? Or, as researcher Craig Richard puts it: “Why are millions of people watching someone fold a napkin?”
So how do you know if you have ASMR? There’s no single way to tell for sure, but for starters, you can watch some of the internet’s most popular videos and determine whether they elicit a tingling response. And for your convenience, we’ve compiled some of the best ASMR videos that YouTube has to offer—so get those goose bumps ready, and while you’re at it, try these brain teasers to find out whether you’re smarter than an astronaut.
Same. I tend to do round scratches with my hand at the top of the head crown to intensify the tingles. And like one dude (https://www.reddit.com/r/asmr/comments/3lrmyx/question_what_exactly_is_the_brain_orgasm_of_asmr/), my toes curl and eyes roll up. Rubbing hands, palms and inner wrist to be exact, against something or against each other. Same with feet.
As Drenge put it to us, “the online slime craze popularized through Instagram and YouTube has touched on something deep within us.” According to the hypothesis that they tested with the video itself, “short, attention-sapping clips of Technicolor liquids reacting to a variety of stress tests tickle the base nerves of the brain. MRI scans show activity in the same parts of the brain that react to hypnotism and childhood comforts, brought on by warm blankets and lullabies. Scientists are reluctant to reveal any secrets but rumours are swirling with regards to an obscure cortex known as Deep Baby Brain. We are beginning to unlock deep secrets about the human psyche.”
“Our research studies consistently show that ASMR is a relaxing, calming sensation that increases feelings of social connectedness,” Giulia Poerio (a co-author of the study), told Newsweek. “Importantly, we found that ASMR videos produce significant reductions in heart rate in people who experience ASMR. So we now have more objective evidence of the idea that ASMR is relaxing. It’s not just people telling us that ASMR makes them feel relaxed—their physiology is telling us the same thing too.”
Finally something to explain my “photocopier man” feeling which has been a standard joke in our family. I first discovered this feeling when I was a teenager working in an office where a repair man would come regularly to maintain the photocopier and I would experience this sensation of well-being while he was working. It was in a fairly small office and usually he would clean the screen with an acetone base cleaner so I always thought that the fumes from that created a mini “high”. I have had it at various times usually when there is someone repairing something in the office eg putting data cables, fixing sockets etc. I now work in a research lab and have had it when participants are in another room being tested with senors on their heads and I have no visual or auditory input from them just the sense of them being there. I have had it to a lesser extent from acupuncture and find massage of any kind extremely unpleasant. It’s nice to find out that it’s not just me that has this strange feeling for no apparent reason.
Another article, published in the journal Television and New Media in November 2014, is by Joceline Andersen, a doctoral student in the Department of Art History and Communication Studies at McGill University, who suggested that ASMR videos comprising whispering 'create an intimate sonic space shared by the listener and the whisperer'. Andersen's article proposes that the pleasure jointly shared by both an ASMR video creator and its viewers might be perceived as a particular form of 'non-standard intimacy' by which consumers pursue a form of pleasure mediated by video media. Andersen suggests that such pursuit is private yet also public or publicized through the sharing of experiences via online communication with others within the 'whispering community'.
Most importantly for Hunnicutt, Aoki seems to love making videos. Like most five-year-olds, she loves trying on her mother’s lipsticks, but unlike most five-year-olds, Aoki was encouraged to rummage in her mum’s make-up bag – and a camera captured the results. “I put all the lipstick on!” Aoki grins, explaining this video was her favourite to make.
Even if the Internet has led researchers to the discovery of a previously unknown sensory phenomenon, there are still plenty of challenges ahead. There are many unanswered questions, like why only certain people experience ASMR, what percentage of the population they make up, and whether those who never have can be triggered to experience it. More immediately, there’s the ever-present challenge of getting funding to better understand an experience that still raises skepticism. Smith says that the term ASMR still “comes across as a little bit new-agey in the scientific world.”
I first got the tingles (as I called them) at seven years of age, I would be sitting with a friend, or alone, listening to the radio, drawing, talking, suddenly everything gets hushed, quite, talk is low, personal, close. To me, it feels like Empathy Overload! Deep feelings of shared tragedy, celebration or experience, in song, speech or shared moments of complete silence. But it’s empathy operating at a very high level, that’s what I feel. A deep understanding of the law and order of… everything,
According to YouTube estimates, there are more than 45 million ASMR videos uploaded to the site, and, over the past year, there has been a marked increase in children making ASMR-related videos. Richard hypothesises that our brain is probably more receptive to an unknown child than a strange adult, making it easier for some individuals to be relaxed by ASMR videos featuring children.
I myself never knew what ASMR was until later in life and to be honest I cannot say that I really remember feeling the tingles when I was younger. I found out about ASMR through videos of people doing hair and makeup tutorials. This has been about 1 year ago and since then I have fell in love the ideas of what goes on in the neural levels of ASMR interactions. Please feel free to visit my blog to learn more about what I would like to accomplish with ASMR and cognitive behavioral therapy! http://hncarter.weebly.com/blog
All of which is to say, watch the thing. It comes from an album that honestly made me think, ‘hang on, where have Drenge been and were they always sounding this good?’ I think I last saw them at Glastonbury 2014, a year when I accosted them backstage and filmed a short video interview for the publication where I worked at the time. They seemed very tired but very cheerful. At that stage, they were bang in the middle of their first wave of hype. They’d released their self-titled debut album in autumn 2013, seemingly coming out of nowhere (in fact: Castleton) with a fully-formed sound. They both also seemed so young, grinning gamely in interviews—I could’ve sworn they were teens and not, in fact, in their early twenties by the time they broke through.
It turns out I had experienced my first incident of autonomous sensory meridian response (ASMR), though I would not find that out until earlier this year when I researched hypnosis videos on YouTube that supposedly help you sleep better. ASMR isn’t a phenomenon confirmed by science, and it’s only in recent years, after people across the world began to report their ASMR experiences on the web, that scientists have even started to study it.
ASMR has also been called a "brain orgasm" because of gratification it can give viewers, but for the majority of people, there's no sexual connection. A study in PeerJ published in March 2015 found that 98 percent of the 475 study participants used it for relaxation, with 82 percent using it to help them sleep and 70 percent for stress relief. Only 5 percent used it for sexual stimulation, with the vast majority saying it brought no sexual pleasure.
The most popular stuff discussed amongst ASMR community is whispering and tapping – and I get it a bit from that – but one thing is, I know that when the person is addressing me (or the camera as it may be), that seems to dispel ASMR for me. In fact, I’d say a pre-req for me to ASMR is that I am in the role of passive observer – perhaps that speaks to my personality? I know I have introverted tendencies. That leads me to the first of my questions:
The left side of Makenna Kelly’s bedroom is just like any other child’s. Her silver and white bedspread matches a feature wall, she has a dresser with her own TV and her nickname – “Kenna” – is spelled out in wooden letters above the window. On the right side of her room, however, things are less ordinary. There are three professional studio lights and a tripod, a silver plaque congratulating her on 100,000 YouTube subscribers and a framed letter from Susan Wojcicki, YouTube’s CEO. Sellotaped on the closet door is the fan mail.
Up to this point myself and quite a number of people I know just use ASMR to fill these gaps in our life as a quick and easy means to do so. Very similar reason a lot of people go on to the internet for stuff (socialization programs and phones a lot of the time trigger “feel good hormones” to go off). But now that I seem to get some sort of response I will prob just try tapping video’s while I am reading before I go to sleep to see if it triggers. Thanks for the advice.
I experience both asmr and frisson so I am familiar with both. They are similar in that they both cause a tingling sensation. Asmr is triggered mainly by physical senses (sight, sound, sometimes smell) and produces a relaxing effect. Like you literally can fall asleep from it. Frisson is triggered by thought and emotion and produces an exciting effect.
Ahuja alleges that through the character of Tom More, as depicted in Love in the Ruins, Percy 'displays an intuitive understanding of the diagnostic act as a form of therapy unto itself'. Ahuja asks whether similarly, the receipt of simulated personal clinical attention by an actor in an ASMR video might afford the listener and viewer some relief.