A study done by Google, the parent company of YouTube states, ASMR videos are mostly watched by people between the ages of 18 and 24. Osbourn has noticed this trend and thinks there’s a correlation with mental health. “Our generation is more open to talking about mental health, we are so much more aware of ‘I’m struggling mentally, and I need help, and I’m going to find the help that I need,’ than any other generation, in my opinion,” she said.
The first study to perform actual brain imaging (fMRI) on subjects currently experiencing ASMR tingles (as opposed to individuals who were merely able to experience the phenomenon) was published in BioImpacts in September 2018. Subjects viewed several ASMR videos with a screen and headphones while inside the MRI scanner. The study found a significant difference in brain activation between time periods when the subject reported tingling (communicated by pressing a button), as compared to time periods when they were watching a video but not reporting tingling (communicated by pressing a different button, to control for brain activation effects caused by merely pressing a button). They concluded that "the brain regions found most active during the tingling sensations were the nucleus accumbens, mPFC, insula and secondary somatosensory cortex", and suggested that these were similar to "activation of brain regions previously observed during experiences like social bonding and musical frisson".
KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."
"We believe technology presents great opportunities for young people to express themselves creatively and access useful information, but we also know we have a responsibility to protect young creators and families and consider the potential impact of emerging trends on them. We've been working with experts to update our enforcement guidelines for reviewers to remove ASMR videos featuring minors engaged in more intimate or inappropriate acts. We are working alongside experts to make sure we are protecting young creators while also allowing ASMR content that connects creators and viewers in positive ways."
I would spend all Friday, Saturday drawing outlines with my 3 best friends, discussing art, colour and symmetry for hours, then spend all Saturday night bombing trains, painting together would activate it intensely, in the dark, spooky and exhilarating all at the same time, while four kids spent their weekends silently breaking the law to paint Top-to-Bottom Wholecars just for art’s sake)
In the limited, small studies that have been done investigating ASMR, there do appear to be brain abnormalities in people who experience ASMR, though this is far from confirmed. But some studies did find that people who experience the phenomenon appear to have brains that are wired differently when it comes to the areas that react to sensory perception. Instead of two sensory areas having a clear connection in their brain, a tinglehead’s sensory areas of the brain appear to blend together to some degree. Some neurologists who have studied the phenomena even think ASMR could be related to the bizarre condition of synesthesia, where a person can hear smells or see music.
The majority of the ASMR community online is focused on ASMR videos. These are videos which are designed specifically for triggering people’s ASMR. They are often very relaxing, even if they don’t trigger your ASMR reaction. Most of the videos you will easily find on You Tube are what is called intentional ASMR videos, but there are also unintentional videos. Unintentional videos are videos that were originally made for another purpose but just happen to provide ASMR triggers for some people. Many ASMR video creators are expert at creating guided meditations, however production values vary greatly from video shot from iPhone cameras to complete 3D sounds and special effects.
I’ve had this my whole life. I was ecstatic to find there was a name for it and other people that might understand it! I love it but it also bothers me when I can’t stay awake in a library or even a store sometimes if there is a trigger sound near me. I have slept through much of school and fallen asleep on the job (usually during breaks) from work environment sounds since my first job. I keep reading about the great side of ASMR but there is also this annoying one. I probably wouldn’t trade it in though!
Understandably, considering the whispering, and the intimacy, and the term “brain orgasms,” ASMR can seem at first blush like a fetish of some kind. The ASMR subreddit clarifies: “This is sometimes referred to as head orgasms, but this is about as sexual as saying eating chocolate is orgasmic (in that it's not sexual).” And while they may exist, none of the many videos I’ve watched in the course of reporting this article have had any sexual content.
The story follows Tom More, a psychiatrist living in a dystopian future who develops a device called the Ontological Lapsometer that, when traced across the scalp of a patient, detects the neurochemical correlation to a range of disturbances. In the course of the novel, More admits that the 'mere application of his device' to a patient's body 'results in the partial relief of his symptoms'.