Few legitimate studies have been done on ASMR, and even fewer have discussed the link between it and frisson specifically. At this time[when?], much of the data on ASMR comes from primarily anecdotal sources. Although ASMR and frisson are "interrelated in that they appear to arise through similar physiological mechanisms", individuals who have experienced both describe them as qualitatively different, with different kinds of triggers. A 2018 fMRI study showed that the major brain regions already known to be activated in frisson are also activated in ASMR, and suggests that "the similar pattern of activation of both ASMR and frisson could explain their subjective similarities, such as their short duration and tingling sensation".
One category depends upon external triggers in order to experience the localized sensation and its associated feelings, which typically originates in the head, often reaching down the neck and sometimes the upper back. The other category can intentionally augment the sensation and feelings through attentional control, without dependence upon external stimuli, or 'triggers', in a manner compared by some subjects to their experience of meditation.
According to YouTube estimates, there are more than 45 million ASMR videos uploaded to the site, and, over the past year, there has been a marked increase in children making ASMR-related videos. Richard hypothesises that our brain is probably more receptive to an unknown child than a strange adult, making it easier for some individuals to be relaxed by ASMR videos featuring children.
Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses.
I spoke to Dr Emma Blakey, Giulia Poerio, Tom Hostler and Theresa Veltri, who as graduate students at the University of Sheffield, are part of the new generation of ASMR researchers trying to do just that. They’re currently working on a study that will aim to see whether people who subjectively report the experience of ASMR also produce consistent physiological measures – for example, changes in heart rate, breathing rate, or skin conductance.
I first encountered ASMR, as do most people, as a child. I never knew exactly what it was. I experienced it when certain teachers spoke, during certain TV shows and at the dentist. I didn’t understand the sensation but enjoyed it, and would try and stay very calm and relaxed every time it happened to try and lengthen my experience of it. You can read the full story of how I found ASMR in this post.
The first study to perform actual brain imaging (fMRI) on subjects currently experiencing ASMR tingles (as opposed to individuals who were merely able to experience the phenomenon) was published in BioImpacts in September 2018. Subjects viewed several ASMR videos with a screen and headphones while inside the MRI scanner. The study found a significant difference in brain activation between time periods when the subject reported tingling (communicated by pressing a button), as compared to time periods when they were watching a video but not reporting tingling (communicated by pressing a different button, to control for brain activation effects caused by merely pressing a button). They concluded that "the brain regions found most active during the tingling sensations were the nucleus accumbens, mPFC, insula and secondary somatosensory cortex", and suggested that these were similar to "activation of brain regions previously observed during experiences like social bonding and musical frisson".
If you want more ASMR-related videos, then hop on over to /r/ASMR on Reddit and join 165,000+ other users who also enjoy head tingles. If craftsmanship and meticulous work is one of your triggers, then be sure to check out our list of fascinating artisan videos 8 Fascinating Artisan Videos That Everyone Should Watch 8 Fascinating Artisan Videos That Everyone Should Watch Have you ever watched a masterful expert perform their work with such skill and passion that you had no choice but to watch and admire in awe? As I scour the Internet from day to... Read More .
On June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it featured the teen chewing fistfuls of pure honeycomb directly in front of a microphone for 16 minutes. In the following months, it was viewed 12 million times. By October, Kelly had reached one million YouTube subscribers.
In addition to the effectiveness of specific auditory stimuli, many subjects report that ASMR is triggered by the receipt of tender personal attention, often comprising combined physical touch and vocal expression, such as when having their hair cut, nails painted, ears cleaned, or back massaged, whilst the service provider speaks quietly to the recipient. Furthermore, many of those who have experienced ASMR during these and other comparable encounters with a service provider report that watching an "ASMRtist" simulate the provision of such personal attention, acting directly to the camera as if the viewer were the recipient of a simulated service, is sufficient to trigger it.