From my experience with ASMR videos in the last three weeks, I’ve never had one trigger the kind of episode I had with my uncle. However, that doesn’t mean the ASMR videos had no benefits. The biggest, I’ve found, is that the right ASMR video works like a charm in sending me to sleep. In fact, ASMR videos seem to be better at sending me to sleep than most sleep hypnosis videos I’ve found.
A study done by Google, the parent company of YouTube states, ASMR videos are mostly watched by people between the ages of 18 and 24. Osbourn has noticed this trend and thinks there’s a correlation with mental health. “Our generation is more open to talking about mental health, we are so much more aware of ‘I’m struggling mentally, and I need help, and I’m going to find the help that I need,’ than any other generation, in my opinion,” she said.
I have been experiencing ASMR right from my childhood on many occasions, notably when I get personal attention, for example when a tailor takes the measurements. I do experience ASMR during hair cuts but to a lesser degree. The intensity is more when I get my moustache trimmed, a final ritual of my hair cut. It might sound weird to you, but I am trying to explain iin detail so that you get a better understanding of ASMR for different people.
Some ASMR video creators use binaural recording techniques to simulate the acoustics of a three-dimensional environment, reported to elicit in viewers and listeners the experience of being in close proximity to actor and vocalist.[33] Binaural recordings are usually made using two microphones, just like stereo recordings. However, in binaural recordings the two microphones tend to be more specially designed to mimic ears on humans. In many cases, microphones are separated the same distance as ears are on humans, and microphones are surrounded by ear-shaped cups to get similar reverb as human ears.
Last year, Rooster Teeth released the documentary "The World's Greatest Head Massage: An ASMR Journey," where filmmakers traveled to Pushkar, India to find Baba the Cosmic Barber. Unbeknownst to Baba, he had become a YouTube sensation after people had been uploading videos of his "cosmic energy" shaves and head massage techniques. Baba has since created his own YouTube channel, ASMR Barber, to take advantage of his popularity.

I experience this occasionally. The strongest occasion was approx 12 years ago. I was in the “High Country” NE Victoria, North of a town called Mansfield. I was out hunting Sambar Deer, 10 K’s from my off sider and in open bush land. About 1 Hr prior I came across droppings from wild dogs which were prevalent in the area and a real problem for farmers. I had this sensation all over my head and down my neck, it scared me. I had the feeling someone, something was watching me and was a bit shaken. I pulled myself together and continued my hunt. Never came across any deer or anything else that day.
A few weeks ago, Maria says, she was contacted by a young woman whose grandmother was in a hospice. The elderly woman was no longer very responsive, but when the granddaughter played Maria’s videos, “it made her grandmother happy and calmed her down,” Maria says, recalling the woman’s message. “She said, ‘This is so great, because we don’t know how else to help her.’ ”
As a penny slid across the concrete porch, it made a pleasant grating sound that, when combined with my uncle’s voice, produced the oddest sensations in me. I felt a “fuzzy” warm sensation inside my skull, as if my brain was floating in a container of heated seltzer water. As my uncle continued to count and slide the pennies, the warm feeling began to extend down my spine and arms. Soon, my entire upper body was cocooned in this warmth and tingling, and I could have listened to my uncle slowly count the pennies for the rest of my life. It was, and remains to this day, one of the most euphoric sensations I have ever experienced.
It might sound like a bafflingly bizarre way to spend time on the Internet. But for Maria’s viewers, her voice and movements hold a certain magic: They can instill tranquillity, overcome insomnia — and induce a mysterious physical sensation known as autonomous sensory meridian response, or ASMR, wherein the body is flooded with waves of euphoric tingles.

"Basically, it feels like the amazing chills you get when someone plays with your hair or traces your back with their fingertips," says Heather Feather, a popular "ASMRtist" with nearly 400,000 YouTube subscribers. The dulcet tones of famed soft-spoken painter Bob Ross are among the most common ASMR triggers. Indeed, "Bob Ross" is among the terms most frequently associated with ASMR—and so are "Heather Feather" and "GentleWhispering," another top ASMRtist on YouTube.
ASMR doesn’t work for everyone and it can be tough to imagine the sensation if you don’t experience it first-hand. For most people who do experience it, the blissful tingling starts up in the scalp and then makes its way through the body to the arms and legs. And as a result, it can trigger a feeling of relaxation before bedtime, which can help you overcome insomnia. The audio/video segments are long—in fact, some last up to an hour. They are lengthy so that you can keep watching or listening to them until you drift off.
This image from video provided by Michelob shows a frame from their 2019 Super Bowl commercial for Michelob Ultra Pure Gold. The ad features the actress Zoe Kravitz using techniques for autonomous sensory meridian response, or ASMR. It is described as a tingly euphoric response, usually starting on the head and scalp, and sometimes spreading down the neck, arms or back. (Michelob ULTRA via AP)

Among the category of intentional ASMR videos that simulate the provision of personal attention is a subcategory of those specifically depicting the "ASMRtist" providing clinical or medical services, including routine general medical examinations. The creators of these videos make no claims to the reality of what is depicted, and the viewer is intended to be aware that they are watching and listening to a simulation, performed by an actor. Nonetheless, many subjects attribute therapeutic outcomes to these and other categories of intentional ASMR videos, and there are voluminous anecdotal reports of their effectiveness in inducing sleep for those susceptible to insomnia, and assuaging a range of symptoms including those associated with depression, anxiety, and panic attacks.[17][18][19]
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