Few legitimate studies have been done on ASMR, and even fewer have discussed the link between it and frisson specifically. At this time[when?], much of the data on ASMR comes from primarily anecdotal sources. Although ASMR and frisson are "interrelated in that they appear to arise through similar physiological mechanisms", individuals who have experienced both describe them as qualitatively different, with different kinds of triggers. A 2018 fMRI study showed that the major brain regions already known to be activated in frisson are also activated in ASMR, and suggests that "the similar pattern of activation of both ASMR and frisson could explain their subjective similarities, such as their short duration and tingling sensation".
Well. I started getting ASMR or Empathic Enlightenment as I called it, since the late 70’s. At a family gathering in ’79, I spoke with an old hippie Artist, a Painter, a friend of my mothers, who told me it was “Enlightenment”. Empathy for a moment shared he said. He too, was inflicted with the ability, and spoke in a hushed tone about it, Bob Dylans “Hurricane” played in the background, as he told me about the metaphysical and artistic side of life. I never forgot that night, and “Hurricane” is still my favourite song.
The bizarreness of this footage means ASMR isn’t without controversies. In June 2018, the Chinese government banned ASMR videos, branding them “vulgar” and “pornographic”. In August, PayPal began blocking the accounts of ASMRtists who received money to make custom videos (although the company later denied it has a policy against ASMR content). For those who don’t experience ASMR, the videos can seem fetishistic. Beyond the weirdness of whispering and making “mouth sounds” as in Kelly’s honeycomb video, some people nickname ASMR a “brain orgasm”.
At Google BrandLab, we help brands tap into the full potential of YouTube. Many sounds can trigger the calming sensation of ASMR, and brands should listen up. We are not just talking about an enormous engaged audience to tap; we are talking about an enormous engaged audience that is already using your brand. ASMRtists often employ objects, especially food products, to create the tingly effect: crinkling wrappers, chewing candy, cracking open cans. (A search for "beer ASMR" on YouTube returns over 81,000 video results.) Tic Tac, Swedish Fish, and Taco Bell are all brands that make cameos in YouTube creator videos.
Then, slime arrived. Personally, it’s a no from me, with its videos of hands plunging into the sticky depths of squelching, rainbow-colored goo or a sequin-stuffed mass that crackles as it’s manipulated. It looks good, sure, but slime doesn’t make a sound that in any way feels satisfying, calming or hypnotic, the way really good vocal ASMR does for me. And so maybe it’s just as well rowdy garage-rock group Drenge—brothers Eoin and Rory Loveless, who are joined live by bassist Rob Graham – have ripped the piss out of chirpy YouTubers in a new music video that’s all about slime. It’s… absurd, in a good way. Here’s a bit of what they had to say about it, in a sort of 700-word mission statement almost as batshit as the concept itself.
Wow, this actually has a name!! I’ve been experiencing this every since I was a little girl – I respond to all three triggers. I always wondered what this was and it just never occurred to me that other people might be experiencing what I did (in particular, the auditory and visual triggers). These experiences are so unbelievably pleasant and ultra-relaxing. Trance-like, out-of-body even…I just go to another place. I have a vague recollection of trying to describe what I was feeling to friends throughout my childhood and just beyond and they had no idea what I was talking about/looked at me like I was a little out there. So I’ve considered it a uniquely personal experience up until now. Very cool! I’ve got some research to do and some amazing relaxing videos to watch.
The story follows Tom More, a psychiatrist living in a dystopian future who develops a device called the Ontological Lapsometer that, when traced across the scalp of a patient, detects the neurochemical correlation to a range of disturbances. In the course of the novel, More admits that the 'mere application of his device' to a patient's body 'results in the partial relief of his symptoms'.