From my experience with ASMR videos in the last three weeks, I’ve never had one trigger the kind of episode I had with my uncle. However, that doesn’t mean the ASMR videos had no benefits. The biggest, I’ve found, is that the right ASMR video works like a charm in sending me to sleep. In fact, ASMR videos seem to be better at sending me to sleep than most sleep hypnosis videos I’ve found.
But it’s still a business, particularly for ASMRtists who hold to a strict programming schedule, solicit PayPal donations or offer one-on-one Skype sessions for a fee. Maria declined to specify her income but says that she holds a part-time administrative job and doesn’t earn enough from online ads to make a living off her videos alone — mainly because she doesn’t want her vlogging to become an obligatory burden. She’ll post a new video once per week or once per month, depending on how busy she is.
“We talked to her about how it’s good today but might be gone tomorrow,” Lacy says. With YouTube’s new, stricter regulations, child ASMRtists may be replaced by an as-yet-unknown breed of internet celebrity. Desireé Hunnicutt, for instance, is hoping that Aoki’s early start on YouTube will allow her to start a business. “I believe in Aoki figuring out what it is that she wants to do in life even early on and I hope it actually helps her,” she says.
"We believe technology presents great opportunities for young people to express themselves creatively and access useful information, but we also know we have a responsibility to protect young creators and families and consider the potential impact of emerging trends on them. We've been working with experts to update our enforcement guidelines for reviewers to remove ASMR videos featuring minors engaged in more intimate or inappropriate acts. We are working alongside experts to make sure we are protecting young creators while also allowing ASMR content that connects creators and viewers in positive ways."
“If you can’t experience it you’re gonna either think it’s weird or you’re gonna think it’s creepy,” Hunnicutt says. Aoki – now playing with her toys in the corner of the room – thinks aloud. “IT’S NOT CREEPY!” she shouts emphatically (although it’s worth noting that with her childish rhotacism, it comes out as “cweepy”). Like many ASMRtists, she notes that these videos help people with insomnia, PTSD and stress. “I mean there’s always some weirdos in the world, but you can’t stop helping others just because there are those people.”
Having previously practiced yoga and meditation for over 10 years, I can induce ASMR at will, or "bliss", as it's called in the spiritual community. It's often part of the very first steps on a spiritual journey, though no requirement. These videos didn't induce ASMR in me though, so maybe it's a different sensation than "bliss", or different triggers.
I have experienced this sensation for years and whenever I try to explain it to others they look at me as if I am strange. This happens to me every day when one particular delivery man comes to my office to bring parcels, he has such a quiet voice, and a slow methodical way about him. I wish he would stay longer so I could enjoy the sensation for longer !
The concept itself has existed before the term ASMR was coined. In 2007, a user under the handle okaywhatever51838 created a thread titled “Weird Sensation Feels Good” on steadyhealth.com, where Jennifer Allen first came across others describing ASMR. In 2008, one user within that forum thread called the sensation Attention Induced Head Orgasm (AIHO). In early 2010, another forum user called it Attention Induced Observant Euphoria.
In 2012, Steven Novella, a neurologist at the Yale University School of Medicine wrote a blog post about ASMR, asking “the most basic question—is it real? In this case I don’t think there is a definitive answer, but I am inclined to believe that it is… It’s similar to migraine headaches—we know they exist as a syndrome primarily because many different people report the same constellation of symptoms and natural history.” He goes on to speculate as to what ASMR could be—possibly small seizures, or “just a way of activating the pleasure response.”
My main trigger is watching someone concentrating silently on a mundane task (writing, drawing, ironing, cleaning, doing a puzzle) and them not being aware that I am aware of what they are doing. I also find sometimes that having a haircut can produce the same sensation. I also find that the feeling can sometimes be accentuated by gently rubbing the back of my neck with something like a pen or the end of my glasses. I haven’t yet found a video that works as a trigger – it needs to be there for real and even then doesn’t and won’t happen “on demand”.
I can trigger it at will, whenever I want with any kind of intensity as I please. I can concentrate the sensation in any place of my body, say tip of a single finger or my whole body. But, I want to know, is it wrong to abuse it? Or is it good? What can happen if I continue using it? By the way, I don’t need external stimuli to activate it, just the desire to do it, it’s like moving your hand.
In 2015, two psychology researchers at Swansea University in Wales published the first peer-reviewed research study on the phenomenon, in which they tried to do the bedrock work of describing and classifying ASMR. After surveying 475 people who report experiencing “the tingles,” they found that a sizable majority sought out ASMR videos on YouTube to help them sleep, and to deal with stress. Most viewers found they felt better after watching these videos and for some time after, including those who scored high on a survey for depression. Some of the subjects who suffered from chronic pain also said the videos decreased their symptoms.
Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses.
It's funny - for me some of these clips didn't quite work. But they sure did for my rabbit who listens to various forms of media - tv, radio, conference calls, me - most of the day. He usually is quite a passive listener and will only occasionally respond with ear turning or a change in position that shows he's listening to something different that has caught his attention.
“For me, something about when kids whisper, it’s, oh my god, it’s so relaxing,” says Desireé Hunnicutt, Aoki’s mother, who started watching ASMR videos in 2011. Hunnicutt says she was motivated to create the AMSR Toddler channel in order to help people. “I see comments where people are like, ‘Oh my goodness, I watch every night and it helps me fall asleep,’” she says. “To me that’s perfect, that’s what we’re trying to do.”
I cannot believe that I just found out about ASMR shivers! I never knew other people experienced this or that it even had a name. I thought it was just something that happened to me when I watched people draw (esp on my arm like as in high school) or some yoga instructors voice would make me feel that way. Also I also watch this one Seinfeld clip on youtube over and over because it would make me feel relaxed and almost in a trance. And I thought it was strange so never told anyone and then I saw someone's comment that they got ASMR shivers from the clip and BAM came upon this site. This is crazy!
The areas that typically work together weren’t firing together as much. Instead, other areas of the brain were getting more involved than usual—areas related to a visual network, for instance. These differences suggest “that instead of having distinct brain networks the way you or I would, there was more of a blending of these networks,” says Smith, who studies the neuroscience of emotion. “It does make intuitive sense that a condition associated with atypical sensory association and atypical emotional association would have different wiring in the brain.”
However, Tony Ro, a professor of psychology and neuroscience at the City University of New York Graduate Center, said in an email that the University of Winnipeg study “is unfortunately not as revealing or informative as it could have been,” given its small size and the fact that researchers were measuring subjects at rest, rather than while experiencing ASMR. The resting state differences could be due to other factors, like higher rates of anxiety or depression, he says. Still, writes Ro, who researches synesthesia and has also been intrigued by ASMR for a few years, “I do think that ASMR may be a form of synesthesia.”
Allen verified in a 2016 interview that she purposely selected these terms because they were more objective, comfortable, and clinical than alternative terms for the sensation. Allen explained she selected the word meridian to replace the word orgasm due to its meaning of point or period of greatest prosperity.[clarification needed]