It seems bizarre that people would spend any amount of time watching a person play with what amounts to DIY Play-Doh, but these videos are hugely popular—and it may have something to do with a phenomenon known as autonomous sensory meridian response (ASMR). The condition usually causes a relaxing tingling in a person’s scalp and the back of their neck, and can extend into the rest of the body in response to particular sounds, smells, or visuals, according to the ASMR Lab.
Creators like Heather Feather are making videos that create the tingly ASMR effect. In fact, there are currently about 5.2 million ASMR videos on YouTube, and there is interest coming from all corners of the globe (see chart below). YouTube searches for ASMR grew over 200% YoY in 2015 and are consistently growing.3 On its own, a top ASMR video can garner over 16 million views.
There are more of you! This is awesome. The only pattern I recognize that triggers my Asmr is that the person is usually a stranger. Sometimes but not always I am being taught or something is explained to me. People who don’t understand seem to think i am describing some form of attraction but that has nothing to do with asmr for me. I have actually been shocked by certain people that have triggered it. It’s definitely a “it takes two” thing for me. I have to be near the person. It’s almost like they are transferring something to me. Really weird to type asmr I have never been able to explain it to anyone and end up feeling a little crazy when I do try. I accidentally stumbled across this when trying to find this other sensation I have been getting for the last year or so when I’m tired. If I am relaxed watching tv/laying in bed and I hear an unexpected sound I get the half second electro type pulse/buzz in my head. It’s not painful but no enjoyable either. I get it a lot. Happens most when my phone dings from a text. Motion can trigger it as well but sound seems to trigger it more often. Anyone heard of Or experience anything like this?
Autonomous sensory meridian response (ASMR) is a calming, pleasurable feeling often accompanied by a tingling sensation. This tingle is said to originate in a person’s head and spread to the spine (and sometimes the limbs) in response to stimulation. The stimuli that trigger ASMR vary from person to person. Some of the most common ones include whispers, white noise, lip smacking, having a person’s complete attention (as in having one’s hair cut by a hairdresser), as well as brushing, chewing, tapping, scratching, whispering, and crinkling.
"ASMR videos tend to have low production costs, but have a massive replay-ability factor," Burns explained. "'Baba the Cosmic Barber's original head massage video has almost 10,000,000 views. Many of those views come from people who probably watch it several times a week to fall asleep. Ten million views is incredible for a video that costs less than fifty dollars to make."
There are deeper meanings to "bliss". As more and more people mature, process their emotions and connect with others and their true purposes, "bliss" will happen between more and more people. Basically it's asexual, a bit pleasurable but more importantly it wakes up more areas of the brain/body-complex. People processing this need to activate their bodies more in other to balance the maturing mind/spirit-aspects of their being ("grounding"), and the physical activity may also help with backpains. The tendency of such people is to be a bit too seclusive, so need to remember to assert oneself more as well.
Understandably, considering the whispering, and the intimacy, and the term “brain orgasms,” ASMR can seem at first blush like a fetish of some kind. The ASMR subreddit clarifies: “This is sometimes referred to as head orgasms, but this is about as sexual as saying eating chocolate is orgasmic (in that it's not sexual).” And while they may exist, none of the many videos I’ve watched in the course of reporting this article have had any sexual content.
I have had ASMR for as long as I can remember, but had no idea it was actually a recognised thing! I only get mine from for example; someone looking through my makeup bag, or using something of mine, anything that is gentle and concentrated (if that makes sense) I watch ASMR videos which are makeup tutorials or spa role plays – they are amazing for relaxation and sleep.
Jacob Daniel is clearly a savvy child – although excitable and eccentric, he talks soberly about safety on YouTube, clapping his hands as he tells children to “be, be safe”. He tells kids to use fake names, access their email with VPNs, and avoid making custom Skype calls with viewers. For all his intelligence, however, Daniel is still a child. He and Prunkl show off a series of wigs they play with at home – he dons a purple one with red horns; Prunkl shows me her doll. They talk excitedly about the pranks they play on the public, wearing the wigs to order food in take-away shops.
Have you ever had a pleasing reaction to something but were unable to articulate how it makes you feel because it makes absolutely no sense? For example, I love the smell of freshly opened tennis balls. I am fully aware that the smell shouldn’t be great, it’s hardly enticing on paper. If I had to describe it, I’d say it’s a musky, muddy, petroleum, rubbery odor. Sounds great, huh? Interestingly, there is a fraction of the population who, like me, loves this smell.
I can trigger it at will, whenever I want with any kind of intensity as I please. I can concentrate the sensation in any place of my body, say tip of a single finger or my whole body. But, I want to know, is it wrong to abuse it? Or is it good? What can happen if I continue using it? By the way, I don’t need external stimuli to activate it, just the desire to do it, it’s like moving your hand.
The website for ASMRtist United looks remarkably like it was created by a child – which it was. Founded in August 2017 by 14-year-old Jacob Daniel, the “company” offers advice to ASMRtists under the age of 18. There is a guide on how to filter sexual comments, advice on coping with cyberbullying and a post entitled “How do I stop my school from finding my channel?”.
I experience both asmr and frisson so I am familiar with both. They are similar in that they both cause a tingling sensation. Asmr is triggered mainly by physical senses (sight, sound, sometimes smell) and produces a relaxing effect. Like you literally can fall asleep from it. Frisson is triggered by thought and emotion and produces an exciting effect.
Another article, published in the journal Television and New Media in November 2014, is by Joceline Andersen, a doctoral student in the Department of Art History and Communication Studies at McGill University, who suggested that ASMR videos comprising whispering 'create an intimate sonic space shared by the listener and the whisperer'. Andersen's article proposes that the pleasure jointly shared by both an ASMR video creator and its viewers might be perceived as a particular form of 'non-standard intimacy' by which consumers pursue a form of pleasure mediated by video media. Andersen suggests that such pursuit is private yet also public or publicized through the sharing of experiences via online communication with others within the 'whispering community'.
One category depends upon external triggers in order to experience the localized sensation and its associated feelings, which typically originates in the head, often reaching down the neck and sometimes the upper back. The other category can intentionally augment the sensation and feelings through attentional control, without dependence upon external stimuli, or 'triggers', in a manner compared by some subjects to their experience of meditation.